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Overview
RK is a well established company supplying quality machine tools,
predominantly to customers based in the UK. RK approached Austin
Marketing for help to improve their online presence and acquire more
leads from their website.
Project Included
After a review of RK’s website, Austin Marketing recommended the
development of a new website. The original website, although full
of useful content, looked out of date in terms of aesthetics, and as
a result did not clearly communicate the business proposition or
the benefits to customers. Another issue was that the website was
not very mobile friendly, something that is increasingly important.
According to Google, over 50% of search queries globally come from
mobile devices.
In the 3 months following the website launch, RK has seen an increase
of 110% in the website being viewed on mobile devices compared to
the previous non-responsive site.
Each time a PDF is downloaded from
the website an email alert, sent to RK, indicates who is interacting on
the site and what products they may be interested in. More and more
visitors are starting to use the ‘opt-in’ button for keeping up-to-date
on the latest RK news. There is a ‘sign up to receive product updates
and news’ banner on the home page.
Services Provided
• Website Design
• Website Development
• Website Hosting
Client: RK International
Sector:
Engineering ::
Relationship:
Website and Related Services
“This was a complex project but we are pleased with the final result.
There are already some valuable names and emails from prospective clients,
some of whomwe have been trying to connect with for some time.”
Simon Rood, RK Director and General Manager
Main:
RK new responsive website
Above:
Product search results on the website