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Overview
Broanmain is a technical trade moulder with 60 years of expertise,
providing end-to-end support from tool design, tool manufacturing,
printing, assembly, kitting, packing and distribution, as well as various
and flexible supply chain solutions.
Project Included
Following a small commission to provide exhibition support, Broanmain
partnered with Austin Marketing for help to develop a clear marketing
strategy to support the business’s five year growth plan. The objective
was to increase Broanmain’s profile and market presence, promote
customer engagement and increase the numbers of leads and
subsequent sales.
After research, we recommended the adoption of a strategy to position
Broanmain Plastics as a trusted partner within their marketplace. Our
proposal was to increase brand and service delivery awareness and
increase traffic to the website.With this strategy in place, the Broanmain
Plastics website has seen a 76% improvement in visitor activity over the
period January 2016 to January 2018.
The business’s collateral - newsletters,mailouts, shell scheme panels,
stationery - was revisited to present the company as a trusted supplier and
reflect the business’s strengths, resources and capabilities.This provided
validation of the knowledge and expertise that Broanmain has to deliver a
service/product in time, to budget and to the highest standard.
Services Provided
• Marketing Strategy
• Customer Surveys and Market
Review
• Branding, Logo Development
and Identity
• Website Design and Build
• Graphic Design for Brochures
and Newsletters
• Copywriting
• Content Origination
• Social Media & SEO
Client: Broanmain Plastics
Sector:
Precision Plastic Engineering ::
Relationship:
Full Service Agency
Top:
Broanmain branding initial proposals
Above:
Broanmain stationery
Main:
Broanmain new website on multiple
platforms
Right:
Broanmain main brochure, newsletter layouts