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Overview
Weybridge Dental Care is a privately owned dental practice operating in one of
Surrey’s premium post code areas.The practice, established in 2006, serves private
patients in an area of high levels of competitive activity from other private practices.
Project Included
During the early part of 2016, we assisted the practice by designing an entirely
new and fresh logo at the same time that the practice’s website was rebuilt by their
then incumbent website agency. Since this occurred, the site’s ranking position
was declining. As a result, the Practice Principal was concerned that the content,
although technically correct, was not engaging and did not reflect their customer
focused ethos. Additionally, the colour ways of the site and the imagery chosen
gave an impersonal feel to site visitors.
Austin Marketing was commissioned towards the latter part of 2017 to review
the performance status of the site and then subsequently provide solutions to
improve website activity and ranking. Our team reworked the site’s colour ways to
make it fresher and lighter, as well as attending the practice on several occasions
to undertake photography to represent customer interactivity and engagement.
Additionally, we revisited all of the existing text, ran keyword search result
comparisons using Google Tools and optimised the text accordingly.
We are now working under contract to provide full website management, which
includes monthly updates and optimisation, including link building and quartile
marketing campaigns. Additionally, we have commenced management and
content generation for Weybridge Dental Care’s Social Media presence.
Services Provided
• Branding
• Website Design and
Development
• Web Hosting
• SEO
• Social Media
Client:
Weybridge Dental Care
Sector:
Dental ::
Relationship:
Full Service Agency
“David, we have just gone over the website......WHAT AN AMAZING
IMPROVEMENT!!!! THANKS TO THE ENTIRE TEAM !!!! “
Dr Antony Esprey, BDS (Rand) PDD(Stell), Practice Principal