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Overview
Deeter Electronics designs, develops and produces electronic sensors,
switches and controls, as well as instrumentation systems. They specialise
in the design and manufacture of a large selection of float switches and
level sensors suitable for applications across a broad range of industries,
including specialist products for hazardous areas.
Project Included
Austin Marketing initially worked with Deeter Electronics on the
development of a marketing strategy to support the company’s business
plan, with the aim of building upon its strengths as a reliable and flexible
business within its marketplace. The company was looking to grow by
refocusing its efforts on the explosion proof sensing and custom sensor
market.
The research for the marketing strategy we undertook required extensive
research of the marketplace and telephone interviews with Deeter
customers.With this completed, we produced a marketing strategy
document to enable Deeter to more effectively communicate with and
to target customers. Recommendations included the development
of Deeter’s branding and identity, alongside the creation of a more
customer centric, user-friendly website with clear calls-to-action and
content to enhance the company’s brand proposition and personality.
Austin Marketing now maintain and manage Deeter’s digital marketing
activities, including SEO, social media and PPC.
Services Provided
• Marketing Strategy Development
• Logo Development and Branding
• Marketing Collateral
• Website Design and Development
• Web Hosting
• SEO & PPC Management
• Social Media
Client:
Deeter Electronics
Sector:
Engineering ::
Relationship:
Full Service Agency
Top:
Deeter competitor analysis document
Main:
Deeter responsive website for multiple locations (UK/International and US/Canada)
Left:
Deeter website wireframes (pre-concepts)