Search Engine Optimisation – Real-Life Results

SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
  • 93% of internet usage starts with a search
  • Visitors from organic search form 70% of total traffic
  • The top listing in Google’s organic search receive a 3rd of traffic/clicks

At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.

“Of the total sessions in 2016, 74.9% were made up of traffic coming from organic search only. Organic search was a predominant source of traffic also performing the highest average session duration.”

“2016 was a great year for the website in terms of organic traffic, indicating that organic users searching for relevant terms are finding the website more easily."

“At first glance it is clear that the 2016 statistics show an overall decrease in traffic when compared to 2015...however there is more qualified traffic finding its way to the site and it is this traffic that ultimately holds more value. This is indicative of positive Search Engine Ranking Positions – people being able to find you.”

“While the total number of paid traffic visits to the website has seen a decrease... it is clear to see that this is not necessarily a negative thing. ... we can see that the overall cost of Adwords is less than last year but the number of conversions is much higher.”

“Throughout 2016 this website has seen an increase in all traffic, most notably so in organic traffic which is up by 59%. This is a representation of how well it is doing in the SERPs (Search Engine Ranking Positions), 65% of all tracked keywords currently rank the business on the first page of google meaning that the site is getting found as often as possible”


In our experience most companies know they should ‘do’ SEO – but many don’t understand it or do it. This is where we can come in – find how Austin Marketing could help your business, click to view more information on SEO, PPC and Social Media management services.



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