Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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Merry Christmas and a Happy New Year

The Austin Marketing team would like to wish you all a Merry Christmas and a Happy New Year!

2019 has been a brilliant year for us, we have worked on some great projects with some amazing people and for that, we would like to say thank you! We look forward to seeing you in 2020.

Please be aware that our offices are closed from the 24th December until the 2nd of January. After this normal business resumes for the New Year!

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PANTONE® Colour of the year 2020

The PANTONE® Colour Institute has been hard at work, identifying and forecasting the top seasonal colour trends. Choosing the colour of the year is far from a random selection, multiple factors are carefully considered, such as trend forecasts, colour psychology and colour consulting.

Ageless and enduring PANTONE 19-4052 Classic Blue brings a sense of peace and tranquillity. This seems fitting, as many of us are living in confusing and uncertain times. PANTONE 19-4052 Classic Blue embodies our ability to re-centre our thoughts, reflect and build resilience.

Representing humanity’s need for honesty and protection, PANTONE Classic Blue symbolises a calming and relatable colour, reassuring the return of a new day.

Throughout 2020 make sure look out for the colours influence in advertising, fashion, interior and industrial design!

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“Can’t I just do it with my phone?” The corporate photography dilemma and why you should invest on it

Corporate photography focuses on endorsing a company’s brand, product or service. It may sound pretty uninspiring, however, for most businesses it is essential, so it should not be overlooked!

The question is, is it worth hiring professionals for this? Why not just take them on your phone?

The answer is simple, using a professional results in better quality photographs! Naturally, this will lead to your business being represented better.

Typically, we will put together an artistic brief before any photography is undertaken. This will consist of how you want your brand to be represented, locations you will use and health and safety measures that must be put into place.

As well as this, artistic factors will be considered like composition, lighting, narrative and the post-production process.

So what can investing in corporate photography can do for your business?

  • Make your website look good to potential stakeholders
  • Develop a brand which is recognisable throughout your marketing material
  • Engage your social media followers
  • Make your brand, product or service more appealing overall

Hiring professionals is not only going to save you time and effort. It’s a good investment. Using good quality photos throughout your marketing material will better represent your brand; eventually driving you more business! It really is a no-brainer.

If this sounds like something that would benefit your business, get in touch with our photography professionals, or to find out more, visit our photography page.

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5 Tips to Successfully Build a Brand

From packaging and signage, to your stationery, website and marketing materials, everything your business does is linked to your brand in the eyes of your customers. Even the way your employees dress and behave is part of your unique identity. Here are 5 tips to help you start or refresh your brand.

More info

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The Benefits of PPC Advertising

PPC (pay per click advertising) is an online search engine advertising model, in which advertisers will pay every time their advert gets a click. It is usually used in conjunction with SEO activity to help grow a greater online presence.

Nowadays, PPC advertising is considered crucial for many businesses’ digital marketing campaigns. However, when you can improve your search engine ranking through SEO for free, one might wonder whether investing in PPC advertising is worth it?

At Austin Marketing, we believe the benefits of PPC advertising cannot be underestimated.

We’ve stated a few reasons why you should invest in PPC, to help guide you on your PPC advertising journey… More info

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Niche Lifts’ New Website

Austin Marketing is happy to announce that we have now launched a completely new website for one of our long-standing clients, Niche Lifts.

Niche Lifts is a specialist platform lift supplier, who’s built up a reputation for providing expert advice and supplying the best lift solutions for each environment. Niche Lifts was established back in 2003 in Kent, and now supplies and installs lifts all across the UK. More info

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Newsletter Refurb for Dyer & Butler

New Name, Same Satisfaction

For the last six years, Austin Marketing has been working with Dyer & Butler, one of our infrastructure service companies, during which time we’ve produced a multi-page newsletter, twice a year, called Construction Matters. This newsletter focuses on providing updates on the latest activity, across all the UK regions and the different areas of expertise: Aviation, Rail, Highway & Other Infrastructures.

Most recently, the Construction Matters newsletter has been renamed Transport News, to better represent the position in the market the company has in the infrastructure sector.

Naturally, with this renaming came a rejig of the cover, which we’ve incorporated along with the newsletter’s standard layout so that it kept the same feel and it didn’t feel like a major gearshift. More info

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Why is Social Media Important to your Company?

Social Media (SM) is an established multi-platform way to connect brands and consumers, whether they’re old customers, new or potential.

You may be unsure of the value of social media for your company, and see it only as a source of frustration and an extra burden to produce fresh content continuously for these platforms. Concerns about putting pressure on an already stretched marketing team or the hard-cost of outsourcing SM strategy and implementation to an agency can make it difficult to justify internally why this investment should be made, and what the ROI will look like.

More info

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Do you need an SEO expert?

An SEO expert is someone trained to improve your visibility on search engines.

Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)

At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.

Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy:

More info

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How does Google work?

Google search engine, with over 90% of the world’s search engine market share is the indisputable master tool to get you found online. It compiles information from many different sources, including:

  • Web pages
  • User-submitted content such as Google My Business and Maps user submissions
  • Book scanning
  • Public databases on the Internet and many other sources

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Sources: statcounter and ardorseo

More info

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Landmark’s New Website Is Now ‘Off The Ground’

In the beginning of July, Austin Marketing launched a new website for one of our clients in the Construction industry, Landmark.

Landmark is a leading multi-disciplined Groundworks and Civil Engineering Construction contractor, providing services across South East England. Established in 1998, they have built a reputation for reliable and high-quality workmanship, delivering projects of ranging sizes to both programme and budget.

They felt that their old website was not representing either the scale or scope of work that they undertake on a daily basis.

As a result, Austin Marketing was commissioned to provide Landmark with a new website design that would encourage visitors to engage with Landmark, having gained an appreciation of Landmark’s experience and strengths.

More info