“Can’t I just do it with my phone?” The corporate photography dilemma and why you should invest on it
Corporate photography focuses on endorsing a company’s brand, product or service. It may sound pretty uninspiring, however, for most businesses it is essential, so it should not be overlooked!
The question is, is it worth hiring professionals for this? Why not just take them on your phone?
The answer is simple, using a professional results in better quality photographs! Naturally, this will lead to your business being represented better.
Typically, we will put together an artistic brief before any photography is undertaken. This will consist of how you want your brand to be represented, locations you will use and health and safety measures that must be put into place.
As well as this, artistic factors will be considered like composition, lighting, narrative and the post-production process.
So what can investing in corporate photography can do for your business?
- Make your website look good to potential stakeholders
- Develop a brand which is recognisable throughout your marketing material
- Engage your social media followers
- Make your brand, product or service more appealing overall
Hiring professionals is not only going to save you time and effort. It’s a good investment. Using good quality photos throughout your marketing material will better represent your brand; eventually driving you more business! It really is a no-brainer.