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What Does 2021 Hold in Store for Design?

After a rollercoaster of a year in 2020, companies are looking towards the creative industries to help uplift them in 2021. While last year’s design trends were driven by a new decade, following futuristic themes and new tech, the trends of 2021 are putting the focus back onto people.  More info

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How Does HTTPS Affect My Website?

HTTPS is the secure version of the Standard Hypertext Transfer Protocol you use while browsing the web. HTTPS connections are encrypted meaning no one is able to see the information you send over a connection. The websites you browse are checked for a legitimate security certificate, improving your online security and privacy on the web.

For companies with their own websites, HTTPS adds security for both the business and its visitors. Just as HTTPS protects users when browsing, it protects websites from potential data breaches, preventing websites from losing sensitive information such as stored customer details. More info

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Austin Marketing Welcomes a New Team Member

The Austin Marketing team has grown! We are happy to welcome a new member to our hardworking team.

Alana has a BA honours degree in Graphic Design and joins us with a skill set spanning over print, digital and branding services. Working to get every aspect perfectly matched to the job in hand, there is no doubt she will play an important role in ensuring success for Austin Marketing.

We are delighted to welcome Alana as our new Digital Graphic Designer!

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PANTONE® Colour of the Year Announced for 2021

For the year 2021, PANTONE® has opted for two colours as their Colour of the Year, Ultimate Grey and Illuminating.

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colours that highlight how different elements come together to support one another and best express the mood for PANTONE® Color of the Year 2021. More info

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Liftec website has a new FaceLIFT!

Austin Marketing has just launched a new website for Liftec, one of our lift industry clients.

This will be the third website we produced for Liftec since the beginning of our long-standing relationship in 2010.

Apart from the three websites we produced, Austin Marketing has also helped back in 2010 with the brand refresh which included new logos and page layouts. More info

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Why should I have an explainer video?

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, on your website’s homepage, or on a prominent product page.

These types of videos have become extremely popular in the UK since around 2013, having started in the US some time before, and some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. But how can that be? More info

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What’s YOUR Social Media Engagement Rate?

Engagement rate is a fundamental metric used in social media marketing, to measure the performance of a piece of content on a social media platform such as Instagram & Facebook. Engagement rates are often used by social media marketers to define the success of a campaign, as well as social media influencers as evidence of their engaged audience. More info

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Messaging Exhaustion (and what you can do about it)

Research indicates that consumers are now tired of the empty empathy messages from brands such as ‘We’re here for you’, that became an overarching mantra across the nation ‘in these uncertain times’, particularly so because a lot of them couldn’t help but do so while using it as a sales opportunity.

So how do you put your brand out there without sounding like a creep? More info