Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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Custom Website vs Template Website – Is it worth the cost?

Maybe you’re thinking about refreshing or expanding your current online presence or perhaps you’re wanting to market your new business online and are looking for the best way to showcase what you do.

There are a lot of options available and for someone who is not exactly a ‘techie’, it might sometimes be a bit confusing. The two basic options most of us will eventually come across when exploring website development, from either freelancers or web design and build agencies, is bespoke/custom build websites and template based/themed sites. In this article, we will be looking at the main differences, advantages and disadvantages, as well as the circumstances in which you might be better off with either of the two options. More info

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Main benefits of hiring a marketing agency

You’ve heard all about the benefits of marketing; however, you are cautious about investing because there are so many questions:

  • Why to use marketing agency?
  • How long does it take to get results?
  • How do you know if a campaign is working?
  • Where does the money get spent – Digital or Traditional?
  • What is my expected return on investment?
  • How much money has to be spent each month?

More info

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Page speed and its role in SEO

You may have never thought about your business website’s page speed. What is it? Is it important? What role does page speed play in your site’s performance in organic search? Does it actually make a difference? Do you need to worry about it? Well, let’s take a look and see.

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Austin Marketing Welcomes Two New Team Members!

We are delighted to announce the addition of two new members to the Austin’s team this week; Geoff and Rebecca!

Geoff joins us as our new Business Development Manager and Rebecca will enter the throng as a new Digital Marketing Assistant. Geoff comes to us having a background in the highly competitive leisure market as a Marketing Manager at a leading activity group centre, and Rebecca with a degree in and passion for Creative Writing. Rebecca has joined us to assist with the increasing demand for engaging written content and will also be working on website optimisation.

We are excited to be able to welcome our new additions amidst a time of growth and development within Austin Marketing, and between them our new team members will provide a skill set that is paramount in ensuring we continue to provide the very best service to our clients; going above and beyond expectations in everything we do.

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The one-year countdown to LIFTEX 2019 begins!

It is officially one year until LIFTEX 2019, the UK’s biggest and only exhibition for the lift, escalator and access industry which is held once every three years at ExCel London. For lift companies and those who manufacture for the industry, LIFTEX gives a grand opportunity to showcase their lift products to potential buyers as well as building a rapport with them.

During the previous LIFTEX exhibitions, Austin Marketing has had the pleasure of working with several of our lift industry clients helping with exhibition stands, product catalogues, brochures and video presentations.

We are looking forward to producing new and effective promotional material for our lift clients at yet another LIFTEX exhibition.

 

Introducing PANTONE®‘s Colour of the Year 2018

New Year, new colour! Give an official 2018 welcome to PANTONE 18-3838 Ultra Violet, Colour of the Year.

“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today” – Laurie Pressman, Vice President of PANTONE® Colour Institution.

Pantone has really pulled it off with the Colour of the Year 2018. Austin Marketing, always ahead of the curve, had chosen to paint the studio this purple shade a few years back, to inspire us here on the top floor of the agency. Now we’re finally a trend!

Mysterious purples are known to strongly embody counterculture, originality and artistic genius. PANTONE 18-3838 Ultra Violet also represents experimentation and non-conformity while it also pushes boundaries through creative outlets.

*PANTONE® is the property of PANTONE inc and is a registered trademark.

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Switch to HTTPS and be seen as a safe website in Google Chrome!

As Google recently revealed, in an attempt to provide the best and safest experience for its users while browsing, it’s now understood that Google favours websites using https protocol instead of http, adding a ‘Not Secure’ note for any http page that contains a login field or credit card form, warning users to not to submit private information on insecure pages.  More info

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Bespoke Marketing Collateral for Hunter & Hyland

Manufacturing premium quality products in a market dominated by mass produced budget driven products is what sets our customer Hunter & Hyland apart in the market. Specialising in low volume high-end bespoke made to measure curtain poles, tracks and rails, Hunter & Hyland has a range of over 400 premium products and what better way to showcase these lovely items than in a bespoke brochure.
More info

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Improving Hosting Technology

Here at Austin Marketing, we work with multiple customers’ everyday, and because of this we value their needs. As an independent marketing agency, we are continually committed to providing the best possible service to our customers.

Therefore, we are currently in the process of migrating their websites to newer and faster systems; from a traditional spinning hard drive to solid-state technology. This will provide our customers with increased reliability, page load time and website responsiveness speed.

If you use a computer everyday, you’ll know that keeping your Windows version up-to-date is the key to keeping your systems free from malware and hackers. Essentially this is what we are doing for our customers by upgrading their website servers, keeping their websites up-to-date, secure and even faster.