Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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Landmark’s New Website Is Now ‘Off The Ground’

In the beginning of July, Austin Marketing launched a new website for one of our clients in the Construction industry, Landmark.

Landmark is a leading multi-disciplined Groundworks and Civil Engineering Construction contractor, providing services across South East England. Established in 1998, they have built a reputation for reliable and high-quality workmanship, delivering projects of ranging sizes to both programme and budget.

They felt that their old website was not representing either the scale or scope of work that they undertake on a daily basis.

As a result, Austin Marketing was commissioned to provide Landmark with a new website design that would encourage visitors to engage with Landmark, having gained an appreciation of Landmark’s experience and strengths.

 

 

It was decided to approach this project with a simple design, integrating strong imagery, engaging content and bold numbers combined with uncluttered page layouts. It was important to Landmark that project examples were easy to find and visually strong, to encourage dialogue between customers and their business. To facilitate this, we undertook some site photography and we designed and built a large project’s gallery to showcase some of their major works.

After the initial design and content approval, Austin Marketing created the copy for the website. Our next job was to undertake some construction site photography. We moved on to liaising with multiple project locations to capture relevant photography. This was done during the course of a few months, to fit in with construction site activity and to capture the different stages of the construction process.

The fully responsive design provides website visitors, irrespective of their viewing on a mobile device, tablet or desktop computer, a clear and concise view of Landmark’s services.

Visit Landmark to see explore their new website and design.

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Hydratec’s 2019 Website Refresh

Almost 10 years ago, Austin Marketing first designed and built Hydratec’s website and during 2015, we undertook our first website refresh for the site and began providing Hydratec with our ongoing SEO management and marketing support services.

Our team is pleased to announce the latest launch of the refreshed and rejuvenated Hydratec website, four years on from the initial website refresh!

The new look will further emphasise their unparalleled level of support to businesses within the lift industry and also the versatility in the products they supply such as their innovative smart™ controller options.

This website refresh has been designed to improve the user experience with better navigation whilst maintain Hydratec’s primary colour scheme, to allow more lift customers to access their business.

Hydratec’s website was launched during the first week of May, just in time for LIFTEX 2019, a triannual exhibition which is widely popular amongst the UK lift industry.  Austin Marketing is proud of the long-standing partnership we have with Hydratec and our support will continue to match their expectations going forward.

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Introducing to you the new and improved Inception Planning brand

Another rebrand and new website ticked off for Austin Marketing! Our team would like to introduce to you the newly rebranded Inception Planning.

Inception Planning, formerly known as Griffin Planning Consultancy, provides consultancy services and advice for home owners, land owners, developers and architects within the residential, public, commercial and industrial sectors. The consultancy has been established since 2008 and operates across London and the South of England.

During the early part of February 2019, we were commissioned by Inception Planning to undertake the rebranding of their visual identity which involved producing new content, designing a new logo and building a template website for them.

Beforehand, we planned a new sitemap which enabled us to revisit the menu structure and ensure that the website was easy to navigate around. The selected web design is supported by a visually engaging image slider, displaying a range of properties from the sectors that Inception provides consultancy services and advice for.

The new website was published early-June 2019 and is now fully responsive on mobile devices and tablets. We look forward to building a long-standing partnership with Inception Planning and successfully undertaking SEO performance management for them.

Visit Inception Planning to see explore their new website and design.

Happy Clients at LIFTEX 2019!

LIFTEX 2019 officially ticked off! Safe to say that last week was rather eventful for Austins and also our lift clients exhibiting LIFTEX.

As hectic as the week was, the six months of planning and stand designing truly paid off and the stand builds turned out brilliantly in the end and stood out in their own way!

Most importantly, our exhibiting clients were impressed with their stand designs and visitor turnout during the two exhibiting days.

The Austin team would like to say a huge thank you to everyone for their involvement in the planning of this exciting event, and our lift clients for their continued trust and support in Austin Marketing.

We shall see you all again at LIFTEX 2022!

To learn more about our exhibition services and experience, click here to view our portfolio and get in touch with us.

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LIFTEX 2019 is officially underway!

LIFTEX week is finally here! Austin Marketing is delighted to have supported our lift industry clients with exhibition stands, product catalogues, brochures and video presentations for LIFTEX 2019.

For the past two days, the Austin team has been assisting our clients with the stand build-up, ensuring that all showcase equipment is fully functional. We have also ensured all promotional material was successfully delivered.

We would like to thank our team for their dedication and hardwork throughout the planning stages. Also, we wish our exhibiting clients the very best of luck and a successful LIFTEX!

    

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Living Coral, PANTONE® Colour of the year 2019

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences.
More info

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Custom Website vs Template Website – Is it worth the cost?

Maybe you’re thinking about refreshing or expanding your current online presence or perhaps you’re wanting to market your new business online and are looking for the best way to showcase what you do.

There are a lot of options available and for someone who is not exactly a ‘techie’, it might sometimes be a bit confusing. The two basic options most of us will eventually come across when exploring website development, from either freelancers or web design and build agencies, is bespoke/custom build websites and template based/themed sites. In this article, we will be looking at the main differences, advantages and disadvantages, as well as the circumstances in which you might be better off with either of the two options. More info

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Main benefits of hiring a marketing agency

You’ve heard all about the benefits of marketing; however, you are cautious about investing because there are so many questions:

  • Why to use marketing agency?
  • How long does it take to get results?
  • How do you know if a campaign is working?
  • Where does the money get spent – Digital or Traditional?
  • What is my expected return on investment?
  • How much money has to be spent each month?

More info

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Page speed and its role in SEO

You may have never thought about your business website’s page speed. What is it? Is it important? What role does page speed play in your site’s performance in organic search? Does it actually make a difference? Do you need to worry about it? Well, let’s take a look and see.

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Austin Marketing Welcomes Two New Team Members!

We are delighted to announce the addition of two new members to the Austin’s team this week; Geoff and Rebecca!

Geoff joins us as our new Business Development Manager and Rebecca will enter the throng as a new Digital Marketing Assistant. Geoff comes to us having a background in the highly competitive leisure market as a Marketing Manager at a leading activity group centre, and Rebecca with a degree in and passion for Creative Writing. Rebecca has joined us to assist with the increasing demand for engaging written content and will also be working on website optimisation.

We are excited to be able to welcome our new additions amidst a time of growth and development within Austin Marketing, and between them our new team members will provide a skill set that is paramount in ensuring we continue to provide the very best service to our clients; going above and beyond expectations in everything we do.

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The one-year countdown to LIFTEX 2019 begins!

It is officially one year until LIFTEX 2019, the UK’s biggest and only exhibition for the lift, escalator and access industry which is held once every three years at ExCel London. For lift companies and those who manufacture for the industry, LIFTEX gives a grand opportunity to showcase their lift products to potential buyers as well as building a rapport with them.

During the previous LIFTEX exhibitions, Austin Marketing has had the pleasure of working with several of our lift industry clients helping with exhibition stands, product catalogues, brochures and video presentations.

We are looking forward to producing new and effective promotional material for our lift clients at yet another LIFTEX exhibition.