Preparing for upcoming exhibitions

Austin Marketing are currently in the process of designing a total of five stands for upcoming exhibitions this Autumn.

LIFTEX 2022, taking place at the ExCel London, from 12-13 October, is the only dedicated exhibition for the lift, escalator, and access industry in the UK. Having provided exhibition services at LIFTEX before, we are looking forward to returning and supporting Jackson Lifts, Lester Controls, Raloe and CTV with their stands.

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Best practises for responsive search ads

Launching in 2016, Google’s expanded text ads offered creation of ads with up to three headlines and two descriptions. As of the 30 June 2022,  existing expanded text ads can no longer be edited and new ones cannot be created, making responsive search ads the default ad type for Google Ads. More info


What Is Google Analytics 4 (GA4)?

Since 2012, Google Analytics has been running under its third development; Universal Analytics. Whilst this came with many new features and is a vital platform for many people to monitor their website performance, Google states that “with major shifts in consumer behaviour and privacy-driven changes to long-time industry standards, current approaches to analytics aren’t keeping pace”. More info


Thermalux UK New Website Launch

Working with Deckmasters UK a specialist sauna distributor and installer we have just completed a brand-new website to promote their sales as the principal UK agent and distributor for Thermalux, a premium Belgium manufacturer of outdoor saunas. The new website strengthens the partnership Deckmasters has with Thermalux and helps to formally launch Thermalux UK into the UK market.

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Why are analytics important to your company?

Online analytics platforms, such as Google Analytics, have become even more essential to businesses, due to the pandemic creating a rapid switch to the online world. As a result, it is becoming increasingly critical to have a tool that can provide you with accurate insights about your website, app or both. More info


Choosing the right Digital Marketing Agency for your business

With the number of users constantly growing in the digital space, there’s no doubt that a marketing agency can have a significant impact on the growth of your business. As anyone with internet access can now create a website or social media accounts to offer services as a business, it’s all the more important that you choose the right agency to help you stand out.

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Website Photography: Choosing the best imagery for your business

What makes the perfect photo? Photography is one of the most important parts of a website. For a business, the image style chosen for the website can either strengthen the brand image or give the completely wrong impression. As there’s a fine line between good images and great images, we’ve pulled together a few tips on the photography style that’ll leave a lasting impression on visitors. More info


Insights into boosting Social Media engagement

Are you posting seemingly good content regularly, but lack the engagement you expected from your audience? Social media algorithms are tough to keep up with but the marketing strategies around them can always be improved on and adjusted, to keep on top of the game. More info


What is SEO and why do I need it?

If your first instinct is to go to Google when you want to learn or buy something, then you’ve most likely come across businesses that use SEO. Short for Search Engine Optimisation, SEO is an ongoing process aiming to improve the appearance and positioning of web pages in an organic search, the results that aren’t ads. More info

pantone colour of the year 2022

Pantone’s Colour of the Year 2022

Introducing Pantone’s Colour of the Year, Very Peri!

Pantone has recently announced the colour of 2022, a periwinkle shade said to display a ‘carefree confidence and a daring curiosity that animates our creative spirit.’ More info