Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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Switch to HTTPS and be seen as a safe website in Google Chrome!

As Google recently revealed, in an attempt to provide the best and safest experience for its users while browsing, it’s now understood that Google favours websites using https protocol instead of http, adding a ‘Not Secure’ note for any http page that contains a login field or credit card form, warning users to not to submit private information on insecure pages.  More info

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Bespoke Marketing Collateral for Hunter & Hyland

Manufacturing premium quality products in a market dominated by mass produced budget driven products is what sets our customer Hunter & Hyland apart in the market. Specialising in low volume high-end bespoke made to measure curtain poles, tracks and rails, Hunter & Hyland has a range of over 400 premium products and what better way to showcase these lovely items than in a bespoke brochure.
More info

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Improving Hosting Technology

Here at Austin Marketing, we work with multiple customers’ everyday, and because of this we value their needs. As an independent marketing agency, we are continually committed to providing the best possible service to our customers.

Therefore, we are currently in the process of migrating their websites to newer and faster systems; from a traditional spinning hard drive to solid-state technology. This will provide our customers with increased reliability, page load time and website responsiveness speed.

If you use a computer everyday, you’ll know that keeping your Windows version up-to-date is the key to keeping your systems free from malware and hackers. Essentially this is what we are doing for our customers by upgrading their website servers, keeping their websites up-to-date, secure and even faster.

 

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What are keywords and why are they important? – SERPs explained!

In the world of SEO the term ‘keywords’ gets thrown around a lot. But what are they and why are they important to you and your business?

The best type of traffic to your website is organic traffic because it is free and therefore has the potential to provide you with a larger return on investment. In order to get organic traffic to your website you need to be found by potential customers and in order to be found, you need to rank. More info

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What can social media do for your business?

For some people, social media is a familiar environment full of friends, a place that feels like home. For many others, it is so alien that it seems like a different language. We are here to translate for you and let you see how social media can help you and your business. First, some statistics.

Did you know?

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • Internet users have an average of 5.54 social media accounts
  • 38% of organisations plan to spend more than 20% of their total advertising budget on social media.

More info

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Search Engine Optimisation – Real-Life Results

SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
  • 93% of internet usage starts with a search
  • Visitors from organic search form 70% of total traffic
  • The top listing in Google’s organic search receive a 3rd of traffic/clicks

At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.

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We had a great time watching the Freewheelers perform Destiny Betrayed!

On Wednesday 9th November we made our way to the Leatherhead Theatre where the Freewheelers Theatre Company was preparing to perform the last show of their tour, Destiny Betrayed.

Inspired by true events the company imagined what could have led to a murder outside the Leatherhead Theatre. The result was a multi faceted story spanning time and locations to tell the gripping tale of love, war and destiny.

More info