Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
LIFTEX-2019-banner-1024x340

The one-year countdown to LIFTEX 2019 begins!

It is officially one year until LIFTEX 2019, the UK’s biggest and only exhibition for the lift, escalator and access industry which is held once every three years at ExCel London. For lift companies and those who manufacture for the industry, LIFTEX gives a grand opportunity to showcase their lift products to potential buyers as well as building a rapport with them.

During the previous LIFTEX exhibitions, Austin Marketing has had the pleasure of working with several of our lift industry clients helping with exhibition stands, product catalogues, brochures and video presentations.

We are looking forward to producing new and effective promotional material for our lift clients at yet another LIFTEX exhibition.

 

Introducing PANTONE®‘s Colour of the Year 2018

New Year, new colour! Give an official 2018 welcome to PANTONE 18-3838 Ultra Violet, Colour of the Year.

“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today” – Laurie Pressman, Vice President of PANTONE® Colour Institution.

Pantone has really pulled it off with the Colour of the Year 2018. Austin Marketing, always ahead of the curve, had chosen to paint the studio this purple shade a few years back, to inspire us here on the top floor of the agency. Now we’re finally a trend!

Mysterious purples are known to strongly embody counterculture, originality and artistic genius. PANTONE 18-3838 Ultra Violet also represents experimentation and non-conformity while it also pushes boundaries through creative outlets.

*PANTONE® is the property of PANTONE inc and is a registered trademark.

http to https migration

Switch to HTTPS and be seen as a safe website in Google Chrome!

As Google recently revealed, in an attempt to provide the best and safest experience for its users while browsing, it’s now understood that Google favours websites using https protocol instead of http, adding a ‘Not Secure’ note for any http page that contains a login field or credit card form, warning users to not to submit private information on insecure pages.  More info

unnamed

Bespoke Marketing Collateral for Hunter & Hyland

Manufacturing premium quality products in a market dominated by mass produced budget driven products is what sets our customer Hunter & Hyland apart in the market. Specialising in low volume high-end bespoke made to measure curtain poles, tracks and rails, Hunter & Hyland has a range of over 400 premium products and what better way to showcase these lovely items than in a bespoke brochure.
More info

Screen Shot 2017-08-16 at 15.07.25

Improving Hosting Technology

Here at Austin Marketing, we work with multiple customers’ everyday, and because of this we value their needs. As an independent marketing agency, we are continually committed to providing the best possible service to our customers.

Therefore, we are currently in the process of migrating their websites to newer and faster systems; from a traditional spinning hard drive to solid-state technology. This will provide our customers with increased reliability, page load time and website responsiveness speed.

If you use a computer everyday, you’ll know that keeping your Windows version up-to-date is the key to keeping your systems free from malware and hackers. Essentially this is what we are doing for our customers by upgrading their website servers, keeping their websites up-to-date, secure and even faster.

 

finger-pressing-a-search-engine_1112-658

What are keywords and why are they important? – SERPs explained!

In the world of SEO the term ‘keywords’ gets thrown around a lot. But what are they and why are they important to you and your business?

The best type of traffic to your website is organic traffic because it is free and therefore has the potential to provide you with a larger return on investment. In order to get organic traffic to your website you need to be found by potential customers and in order to be found, you need to rank. More info

social-media-connections_23-2147492472

What can social media do for your business?

For some people, social media is a familiar environment full of friends, a place that feels like home. For many others, it is so alien that it seems like a different language. We are here to translate for you and let you see how social media can help you and your business. First, some statistics.

Did you know?

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • Internet users have an average of 5.54 social media accounts
  • 38% of organisations plan to spend more than 20% of their total advertising budget on social media.

More info

ipad-with-a-diagram_1098-192

Search Engine Optimisation – Real-Life Results

SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
  • 93% of internet usage starts with a search
  • Visitors from organic search form 70% of total traffic
  • The top listing in Google’s organic search receive a 3rd of traffic/clicks

At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.

More info