Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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“Can’t I just do it with my phone?” The corporate photography dilemma and why you should invest on it

Corporate photography focuses on endorsing a company’s brand, product or service. It may sound pretty uninspiring, however, for most businesses it is essential, so it should not be overlooked!

The question is, is it worth hiring professionals for this? Why not just take them on your phone?

The answer is simple, using a professional results in better quality photographs! Naturally, this will lead to your business being represented better.

Typically, we will put together an artistic brief before any photography is undertaken. This will consist of how you want your brand to be represented, locations you will use and health and safety measures that must be put into place.

As well as this, artistic factors will be considered like composition, lighting, narrative and the post-production process.

So what can investing in corporate photography can do for your business?

  • Make your website look good to potential stakeholders
  • Develop a brand which is recognisable throughout your marketing material
  • Engage your social media followers
  • Make your brand, product or service more appealing overall

Hiring professionals is not only going to save you time and effort. It’s a good investment. Using good quality photos throughout your marketing material will better represent your brand; eventually driving you more business! It really is a no-brainer.

If this sounds like something that would benefit your business, get in touch with our photography professionals, or to find out more, visit our photography page.

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5 Tips to Successfully Build a Brand

From packaging and signage, to your stationery, website and marketing materials, everything your business does is linked to your brand in the eyes of your customers. Even the way your employees dress and behave is part of your unique identity. Here are 5 tips to help you start or refresh your brand.

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The Benefits of PPC Advertising

PPC (pay per click advertising) is an online search engine advertising model, in which advertisers will pay every time their advert gets a click. It is usually used in conjunction with SEO activity to help grow a greater online presence.

Nowadays, PPC advertising is considered crucial for many businesses’ digital marketing campaigns. However, when you can improve your search engine ranking through SEO for free, one might wonder whether investing in PPC advertising is worth it?

At Austin Marketing, we believe the benefits of PPC advertising cannot be underestimated.

We’ve stated a few reasons why you should invest in PPC, to help guide you on your PPC advertising journey… More info

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Niche Lifts’ New Website

Austin Marketing is happy to announce that we have now launched a completely new website for one of our long-standing clients, Niche Lifts.

Niche Lifts is a specialist platform lift supplier, who’s built up a reputation for providing expert advice and supplying the best lift solutions for each environment. Niche Lifts was established back in 2003 in Kent, and now supplies and installs lifts all across the UK. More info

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Newsletter Refurb for Dyer & Butler

New Name, Same Satisfaction

For the last six years, Austin Marketing has been working with Dyer & Butler, one of our infrastructure service companies, during which time we’ve produced a multi-page newsletter, twice a year, called Construction Matters. This newsletter focuses on providing updates on the latest activity, across all the UK regions and the different areas of expertise: Aviation, Rail, Highway & Other Infrastructures.

Most recently, the Construction Matters newsletter has been renamed Transport News, to better represent the position in the market the company has in the infrastructure sector.

Naturally, with this renaming came a rejig of the cover, which we’ve incorporated along with the newsletter’s standard layout so that it kept the same feel and it didn’t feel like a major gearshift. More info

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Why is Social Media Important to your Company?

Social Media (SM) is an established multi-platform way to connect brands and consumers, whether they’re old customers, new or potential.

You may be unsure of the value of social media for your company, and see it only as a source of frustration and an extra burden to produce fresh content continuously for these platforms. Concerns about putting pressure on an already stretched marketing team or the hard-cost of outsourcing SM strategy and implementation to an agency can make it difficult to justify internally why this investment should be made, and what the ROI will look like.

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Do you need an SEO expert?

An SEO expert is someone trained to improve your visibility on search engines.

Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)

At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.

Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy:

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How does Google work?

Google search engine, with over 90% of the world’s search engine market share is the indisputable master tool to get you found online. It compiles information from many different sources, including:

  • Web pages
  • User-submitted content such as Google My Business and Maps user submissions
  • Book scanning
  • Public databases on the Internet and many other sources

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Sources: statcounter and ardorseo

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Landmark’s New Website Is Now ‘Off The Ground’

In the beginning of July, Austin Marketing launched a new website for one of our clients in the Construction industry, Landmark.

Landmark is a leading multi-disciplined Groundworks and Civil Engineering Construction contractor, providing services across South East England. Established in 1998, they have built a reputation for reliable and high-quality workmanship, delivering projects of ranging sizes to both programme and budget.

They felt that their old website was not representing either the scale or scope of work that they undertake on a daily basis.

As a result, Austin Marketing was commissioned to provide Landmark with a new website design that would encourage visitors to engage with Landmark, having gained an appreciation of Landmark’s experience and strengths.

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Hydratec’s 2019 Website Refresh

Almost 10 years ago, Austin Marketing first designed and built Hydratec’s website and during 2015, we undertook our first website refresh for the site and began providing Hydratec with our ongoing SEO management and marketing support services.

Our team is pleased to announce the latest launch of the refreshed and rejuvenated Hydratec website, four years on from the initial website refresh!

The new look will further emphasise their unparalleled level of support to businesses within the lift industry and also the versatility in the products they supply such as their innovative smart™ controller options.

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Introducing to you the new and improved Inception Planning brand

Another rebrand and new website ticked off for Austin Marketing! Our team would like to introduce to you the newly rebranded Inception Planning.

Inception Planning, formerly known as Griffin Planning Consultancy, provides consultancy services and advice for home owners, land owners, developers and architects within the residential, public, commercial and industrial sectors. The consultancy has been established since 2008 and operates across London and the South of England.

During the early part of February 2019, we were commissioned by Inception Planning to undertake the rebranding of their visual identity which involved producing new content, designing a new logo and building a template website for them.

Beforehand, we planned a new sitemap which enabled us to revisit the menu structure and ensure that the website was easy to navigate around. The selected web design is supported by a visually engaging image slider, displaying a range of properties from the sectors that Inception provides consultancy services and advice for.

The new website was published early-June 2019 and is now fully responsive on mobile devices and tablets. We look forward to building a long-standing partnership with Inception Planning and successfully undertaking SEO performance management for them.

Visit Inception Planning to see explore their new website and design.

Happy Clients at LIFTEX 2019!

LIFTEX 2019 officially ticked off! Safe to say that last week was rather eventful for Austins and also our lift clients exhibiting LIFTEX.

As hectic as the week was, the six months of planning and stand designing truly paid off and the stand builds turned out brilliantly in the end and stood out in their own way!

Most importantly, our exhibiting clients were impressed with their stand designs and visitor turnout during the two exhibiting days.

The Austin team would like to say a huge thank you to everyone for their involvement in the planning of this exciting event, and our lift clients for their continued trust and support in Austin Marketing.

We shall see you all again at LIFTEX 2022!

To learn more about our exhibition services and experience, click here to view our portfolio and get in touch with us.

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