Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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Why is Social Media Important to your Company?

Social Media (SM) is an established multi-platform way to connect brands and consumers, whether they’re old customers, new or potential.

You may be unsure of the value of social media for your company, and see it only as a source of frustration and an extra burden to produce fresh content continuously for these platforms. Concerns about putting pressure on an already stretched marketing team or the hard-cost of outsourcing SM strategy and implementation to an agency can make it difficult to justify internally why this investment should be made, and what the ROI will look like.

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Do you need an SEO expert?

An SEO expert is someone trained to improve your visibility on search engines.

Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)

At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.

Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy:

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How does Google work?

Google search engine, with over 90% of the world’s search engine market share is the indisputable master tool to get you found online. It compiles information from many different sources, including:

  • Web pages
  • User-submitted content such as Google My Business and Maps user submissions
  • Book scanning
  • Public databases on the Internet and many other sources

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Sources: statcounter and ardorseo

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Landmark’s New Website Is Now ‘Off The Ground’

In the beginning of July, Austin Marketing launched a new website for one of our clients in the Construction industry, Landmark.

Landmark is a leading multi-disciplined Groundworks and Civil Engineering Construction contractor, providing services across South East England. Established in 1998, they have built a reputation for reliable and high-quality workmanship, delivering projects of ranging sizes to both programme and budget.

They felt that their old website was not representing either the scale or scope of work that they undertake on a daily basis.

As a result, Austin Marketing was commissioned to provide Landmark with a new website design that would encourage visitors to engage with Landmark, having gained an appreciation of Landmark’s experience and strengths.

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Hydratec’s 2019 Website Refresh

Almost 10 years ago, Austin Marketing first designed and built Hydratec’s website and during 2015, we undertook our first website refresh for the site and began providing Hydratec with our ongoing SEO management and marketing support services.

Our team is pleased to announce the latest launch of the refreshed and rejuvenated Hydratec website, four years on from the initial website refresh!

The new look will further emphasise their unparalleled level of support to businesses within the lift industry and also the versatility in the products they supply such as their innovative smart™ controller options.

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Introducing to you the new and improved Inception Planning brand

Another rebrand and new website ticked off for Austin Marketing! Our team would like to introduce to you the newly rebranded Inception Planning.

Inception Planning, formerly known as Griffin Planning Consultancy, provides consultancy services and advice for home owners, land owners, developers and architects within the residential, public, commercial and industrial sectors. The consultancy has been established since 2008 and operates across London and the South of England.

During the early part of February 2019, we were commissioned by Inception Planning to undertake the rebranding of their visual identity which involved producing new content, designing a new logo and building a template website for them.

Beforehand, we planned a new sitemap which enabled us to revisit the menu structure and ensure that the website was easy to navigate around. The selected web design is supported by a visually engaging image slider, displaying a range of properties from the sectors that Inception provides consultancy services and advice for.

The new website was published early-June 2019 and is now fully responsive on mobile devices and tablets. We look forward to building a long-standing partnership with Inception Planning and successfully undertaking SEO performance management for them.

Visit Inception Planning to see explore their new website and design.

Happy Clients at LIFTEX 2019!

LIFTEX 2019 officially ticked off! Safe to say that last week was rather eventful for Austins and also our lift clients exhibiting LIFTEX.

As hectic as the week was, the six months of planning and stand designing truly paid off and the stand builds turned out brilliantly in the end and stood out in their own way!

Most importantly, our exhibiting clients were impressed with their stand designs and visitor turnout during the two exhibiting days.

The Austin team would like to say a huge thank you to everyone for their involvement in the planning of this exciting event, and our lift clients for their continued trust and support in Austin Marketing.

We shall see you all again at LIFTEX 2022!

To learn more about our exhibition services and experience, click here to view our portfolio and get in touch with us.

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LIFTEX 2019 is officially underway!

LIFTEX week is finally here! Austin Marketing is delighted to have supported our lift industry clients with exhibition stands, product catalogues, brochures and video presentations for LIFTEX 2019.

For the past two days, the Austin team has been assisting our clients with the stand build-up, ensuring that all showcase equipment is fully functional. We have also ensured all promotional material was successfully delivered.

We would like to thank our team for their dedication and hardwork throughout the planning stages. Also, we wish our exhibiting clients the very best of luck and a successful LIFTEX!

    

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Living Coral, PANTONE® Colour of the year 2019

The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences.
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Custom Website vs Template Website – Is it worth the cost?

Maybe you’re thinking about refreshing or expanding your current online presence or perhaps you’re wanting to market your new business online and are looking for the best way to showcase what you do.

There are a lot of options available and for someone who is not exactly a ‘techie’, it might sometimes be a bit confusing. The two basic options most of us will eventually come across when exploring website development, from either freelancers or web design and build agencies, is bespoke/custom build websites and template based/themed sites. In this article, we will be looking at the main differences, advantages and disadvantages, as well as the circumstances in which you might be better off with either of the two options. More info

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Main benefits of hiring a marketing agency

You’ve heard all about the benefits of marketing; however, you are cautious about investing because there are so many questions:

  • Why to use marketing agency?
  • How long does it take to get results?
  • How do you know if a campaign is working?
  • Where does the money get spent – Digital or Traditional?
  • What is my expected return on investment?
  • How much money has to be spent each month?

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