We are a nation of tea drinkers and despite the rise in alternatives, most of us go to our favourite tea bag to make a lovely hot cup of tea. We know that making a delicious and rewarding drink needs an understanding of how to get the perfect result from infusing tea leaves. The majority of us are OK with a speedy tea bag brew, but can it ever be perfect? We think not and neither do tea aficionados.

So, when does making a perfect cup of tea become similar to marketing? In every marketing activity you undertake, it’s as simple as that. It starts with the desire for a result, (the cup of tea) who is going to make it and do they know how to (tea bag aside)? Then, there is the process which takes a degree of patience and definitely experience if you are looking for flavour perfection or a positive result from your marketing activity.

Need, desire, experience, research, planning, execution of time, action and reviewing performance (savouring that perfect cup of tea) all form part of a successful marketing campaign, irrespective of whether it’s a simple promotional flyer or the development of a new website.

The contents of that cup are what differentiates it and turns it into something we loyally turn to every morning. It is the content that makes it that top-of-mind, go-to product. How it is brewed with just the right amount of milk and served in the perfect cup makes a difference. Time and consideration needs to be given to the content and its presentation.

We will be writing more about why we analogise making the perfect cup of tea with various marketing services including the all-important Search Engine Optimisation (SEO) and Content Creation.

In the meantime, if you would like to understand more about how we can help you to have the best result with your marketing activity, please contact us to find out how we use the perfect cup of tea analogy to get results.