Following on from the successful design and development of Dyer & Butler’s website, Austin Marketing were commissioned to create a brand new website for Dyer & Butler Electrical, a relative newcomer to the Dyer & Butler Group of companies. More info
It’s a question we hear often – and no wonder – the phrase frequently occurs in SEO (search engine optimisation) chatter around the web, and unless you’re an search engine optimiser yourself, the jargon can be somewhat confusing.
So, cutting straight to the point – what are they and why are they important?
SERPs. Otherwise know as ‘Search Engine Result Pages‘ are the pages in Google which display results for your search queries online. On Google, these pages display a combination of paid adverts (often at the top and right hand side of the page with a yellow ‘ad’ or ‘sponsored’ button next to them) and organic (not paid) results.
SERP positions are, simply put, the positions a website holds in organic search, for example, if your website is optimised well, it will normally hold the number one position when searching for your company’s name. The number one spot starts and is counted from the top result under any paid adverts. More info
Content marketing is simply a method of providing consumers with information; at Austin Marketing, this is something we’ve been doing that since 1996, when this phrase was first used. However, we’re always asked – why is content marketing so important? More info