SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
- 93% of internet usage starts with a search
- Visitors from organic search form 70% of total traffic
- The top listing in Google’s organic search receive a 3rd of traffic/clicks
At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.