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Social Media Marketing: 6 ways to utilise Social Media during the COVID-19 lockdown

Whilst using social media to market products/services is by no means a new idea, many businesses are having to rethink their social media marketing strategies due to COVID-19.

The impact the Coronavirus is having on day-to-day business cannot be underestimated and this is why businesses must be proactive. Unfortunately, no one knows how long this period will last, but it will end. Therefore, businesses that can upkeep an effective marketing strategy during this challenging time are more likely to bounce back as our economy starts to recover.

Whilst we all adjust to the ‘new normal’ of self-isolation, social distancing and working from home, many of us are finding ourselves using social media a whole lot more than before! Facebook and Instagram have seen a 40% increase in usage due to COVID-19, with views for Instagram Live and Facebook Live doubling in one week!

Read on to find out how your business can use social media to its advantage during the COVID-19 lockdown… More info

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Austin Marketing’s Team is now working remotely

Although most of our work has always been undertaken from our offices and studio in Addlestone Surrey, being a digital business Austin Marketing has already transitioned and our team members are working remotely with no disruption to the services that we provide to our clients.

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Merry Christmas and a Happy New Year

The Austin Marketing team would like to wish you all a Merry Christmas and a Happy New Year!

2019 has been a brilliant year for us, we have worked on some great projects with some amazing people and for that, we would like to say thank you! We look forward to seeing you in 2020.

Please be aware that our offices are closed from the 24th December until the 2nd of January. After this normal business resumes for the New Year!

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PANTONE® Colour of the year 2020

The PANTONE® Colour Institute has been hard at work, identifying and forecasting the top seasonal colour trends. Choosing the colour of the year is far from a random selection, multiple factors are carefully considered, such as trend forecasts, colour psychology and colour consulting. More info

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5 Tips to Successfully Build a Brand

From packaging and signage, to your stationery, website and marketing materials, everything your business does is linked to your brand in the eyes of your customers. Even the way your employees dress and behave is part of your unique identity. Here are 5 tips to help you start or refresh your brand.

More info

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The Benefits of PPC Advertising

PPC (pay per click advertising) is an online search engine advertising model, in which advertisers will pay every time their advert gets a click. It is usually used in conjunction with SEO activity to help grow a greater online presence.

Nowadays, PPC advertising is considered crucial for many businesses’ digital marketing campaigns. However, when you can improve your search engine ranking through SEO for free, one might wonder whether investing in PPC advertising is worth it?

At Austin Marketing, we believe the benefits of PPC advertising cannot be underestimated.

We’ve stated a few reasons why you should invest in PPC, to help guide you on your PPC advertising journey… More info

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Niche Lifts’ New Website

Austin Marketing is happy to announce that we have now launched a completely new website for one of our long-standing clients, Niche Lifts.

Niche Lifts is a specialist platform lift supplier, who’s built up a reputation for providing expert advice and supplying the best lift solutions for each environment. Niche Lifts was established back in 2003 in Kent, and now supplies and installs lifts all across the UK. More info

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Newsletter Refurb for Dyer & Butler

New Name, Same Satisfaction

For the last six years, Austin Marketing has been working with Dyer & Butler, one of our infrastructure service companies, during which time we’ve produced a multi-page newsletter, twice a year, called Construction Matters. This newsletter focuses on providing updates on the latest activity, across all the UK regions and the different areas of expertise: Aviation, Rail, Highway & Other Infrastructures.

Most recently, the Construction Matters newsletter has been renamed Transport News, to better represent the position in the market the company has in the infrastructure sector.

Naturally, with this renaming came a rejig of the cover, which we’ve incorporated along with the newsletter’s standard layout so that it kept the same feel and it didn’t feel like a major gearshift. More info

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Why is Social Media Important to your Company?

Social Media (SM) is an established multi-platform way to connect brands and consumers, whether they’re old customers, new or potential.

You may be unsure of the value of social media for your company, and see it only as a source of frustration and an extra burden to produce fresh content continuously for these platforms. Concerns about putting pressure on an already stretched marketing team or the hard-cost of outsourcing SM strategy and implementation to an agency can make it difficult to justify internally why this investment should be made, and what the ROI will look like.

More info

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Do you need an SEO expert?

An SEO expert is someone trained to improve your visibility on search engines.

Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)

At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.

Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy:

More info