Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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What are keywords and why are they important? – SERPs explained!

In the world of SEO the term ‘keywords’ gets thrown around a lot. But what are they and why are they important to you and your business?

The best type of traffic to your website is organic traffic because it is free and therefore has the potential to provide you with a larger return on investment. In order to get organic traffic to your website you need to be found by potential customers and in order to be found, you need to rank. More info

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What can social media do for your business?

For some people, social media is a familiar environment full of friends, a place that feels like home. For many others, it is so alien that it seems like a different language. We are here to translate for you and let you see how social media can help you and your business. First, some statistics.

Did you know?

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • Internet users have an average of 5.54 social media accounts
  • 38% of organisations plan to spend more than 20% of their total advertising budget on social media.

More info

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Search Engine Optimisation – Real-Life Results

SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
  • 93% of internet usage starts with a search
  • Visitors from organic search form 70% of total traffic
  • The top listing in Google’s organic search receive a 3rd of traffic/clicks

At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.

More info

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We had a great time watching the Freewheelers perform Destiny Betrayed!

On Wednesday 9th November we made our way to the Leatherhead Theatre where the Freewheelers Theatre Company was preparing to perform the last show of their tour, Destiny Betrayed.

Inspired by true events the company imagined what could have led to a murder outside the Leatherhead Theatre. The result was a multi faceted story spanning time and locations to tell the gripping tale of love, war and destiny.

More info

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Broanmain Gets a New Look

Broanmain reveals a refreshed visual identity and a new look for the website as part of its 60th year celebrations.

In 1956 Broanmain was set up as a local compression mould shop in Dorking. Now, 60 years on, and in celebration of this anniversary and how far it has come as a company, Broanmain marks the occasion with a new look to reflect its contemporary values and the professional delivery its customers have come to know them for.

More info