An important part of effective SEO is data analysis, knowing who, what, when and where people are visiting your site. Google Analytics is a widely recognised and utilised tool to be able to gain insight into the performance of your website and looks at metrics such as ‘sessions’, ‘bounce rate’, ‘session duration’ and ‘pages per session’ to organise data. More info
In the world of SEO the term ‘keywords’ gets thrown around a lot. But what are they and why are they important to you and your business?
The best type of traffic to your website is organic traffic because it is free and therefore has the potential to provide you with a larger return on investment. In order to get organic traffic to your website you need to be found by potential customers and in order to be found, you need to rank. More info
For some people, social media is a familiar environment full of friends, a place that feels like home. For many others, it is so alien that it seems like a different language. We are here to translate for you and let you see how social media can help you and your business. First, some statistics.
Did you know?
- The internet has 3.17 billion users
- There are 2.3 billion active social media users
- Internet users have an average of 5.54 social media accounts
- 38% of organisations plan to spend more than 20% of their total advertising budget on social media.
SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
- 93% of internet usage starts with a search
- Visitors from organic search form 70% of total traffic
- The top listing in Google’s organic search receive a 3rd of traffic/clicks
At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.
This time Austin Marketing provided services to Freewheelers Theatre and Media – a charity we are proudly supporting. Visit the website today and learn more about Freewheelers’ artists and theatre, dance and music production!
Austin marketing does a whole lot more than just design and build your site. Contact us or click here to see how we can help with your marketing project.
On Wednesday 9th November we made our way to the Leatherhead Theatre where the Freewheelers Theatre Company was preparing to perform the last show of their tour, Destiny Betrayed.
Inspired by true events the company imagined what could have led to a murder outside the Leatherhead Theatre. The result was a multi faceted story spanning time and locations to tell the gripping tale of love, war and destiny.
Broanmain reveals a refreshed visual identity and a new look for the website as part of its 60th year celebrations.
In 1956 Broanmain was set up as a local compression mould shop in Dorking. Now, 60 years on, and in celebration of this anniversary and how far it has come as a company, Broanmain marks the occasion with a new look to reflect its contemporary values and the professional delivery its customers have come to know them for.