The Top 4 Free Apps for Video Meetings and Presentations

Remote work has now become the new normal and alongside it, a renewed focus on corporate video communication. All that’s needed is a webcam and a microphone – which are often built into laptops – or even just a smartphone or tablet.

There are a huge amount of apps available out there that allow for video calls, but a lot of them were created with personal one-to-one chats in mind i.e. Skype and Facebook Messenger, and therefore not the best solution to have multi-user conferences, make presentations and/or even record the meeting details for further use.

We’re using a combination of Zoom, Skype and Hangouts Meet to communicate with our clients and Google Hangouts amongst the team, so we’re in the ideal position to give you an overview of what you can expect, good and bad, with most of these apps. With that in mind, we’ve chosen four of the most used free apps, listing both the positive and negative features for each, and even a few pro tips on Zoom, for you to really make the best use of it. Ultimately, you might end up having to use several of these depending on what the other party is accustomed to using (like us!), so it doesn’t hurt to be prepared. More info


Making the most of your Wi-Fi connection when working from home during the COVID-19 outbreak

If you’re now working at home due to the COVID-19 outbreak, you may find yourself without an IT department, on your own at home with your tech woes.

The most common work-from-home tech issues are the ones that impede our productivity: unreliable internet connections, low-quality video calls and unreliable Wi-Fi.

Now you’re not in the office, or out meeting clients and suppliers like us, it is likely you will want to stay connected and luckily modern technology allows this to happen via Video Conferencing. For this, you will need a reliable internet connection.

More info

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SEO and Covid-19 – What you should be doing during this time

It’s safe to say that these last few weeks have not been the easiest as the Covid-19 outbreak has globally and dramatically affected all areas of life and caused businesses and economies to decline. More importantly, businesses have seen significant changes in their online web presence, both positive and negative.

Various B2B companies have experienced a decline in their website traffic while brands within the retail sector, such as Tesco and Boots, have seen a notable rise in the number of user visits and engagement as a result of the outbreak.

When it comes to SEO, it is about keeping up with and outperforming the online competition, especially in times of crisis,  not just to make a website as visible as possible but to also maintain a healthy relationship between the website and Google by ensuring all the webpages follow the most up-to-date SEO practices.

At Austin Marketing, we have been doing exactly that for all of our online customers and we can do the same for new customers.

More info

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Social Media Marketing: 6 ways to utilise Social Media during the COVID-19 lockdown

Whilst using social media to market products/services is by no means a new idea, many businesses are having to rethink their social media marketing strategies due to COVID-19.

The impact the Coronavirus is having on day-to-day business cannot be underestimated and this is why businesses must be proactive. Unfortunately, no one knows how long this period will last, but it will end. Therefore, businesses that can upkeep an effective marketing strategy during this challenging time are more likely to bounce back as our economy starts to recover.

Whilst we all adjust to the ‘new normal’ of self-isolation, social distancing and working from home, many of us are finding ourselves using social media a whole lot more than before! Facebook and Instagram have seen a 40% increase in usage due to COVID-19, with views for Instagram Live and Facebook Live doubling in one week!

Read on to find out how your business can use social media to its advantage during the COVID-19 lockdown… More info


Austin Marketing’s Team is now working remotely

Although most of our work has always been undertaken from our offices and studio in Addlestone Surrey, being a digital business Austin Marketing has already transitioned and our team members are working remotely with no disruption to the services that we provide to our clients.

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Merry Christmas and a Happy New Year

The Austin Marketing team would like to wish you all a Merry Christmas and a Happy New Year!

2019 has been a brilliant year for us, we have worked on some great projects with some amazing people and for that, we would like to say thank you! We look forward to seeing you in 2020.

Please be aware that our offices are closed from the 24th December until the 2nd of January. After this normal business resumes for the New Year!

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PANTONE® Colour of the year 2020

The PANTONE® Colour Institute has been hard at work, identifying and forecasting the top seasonal colour trends. Choosing the colour of the year is far from a random selection, multiple factors are carefully considered, such as trend forecasts, colour psychology and colour consulting. More info


5 Tips to Successfully Build a Brand

From packaging and signage, to your stationery, website and marketing materials, everything your business does is linked to your brand in the eyes of your customers. Even the way your employees dress and behave is part of your unique identity. Here are 5 tips to help you start or refresh your brand.

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The Benefits of PPC Advertising

PPC (pay per click advertising) is an online search engine advertising model, in which advertisers will pay every time their advert gets a click. It is usually used in conjunction with SEO activity to help grow a greater online presence.

Nowadays, PPC advertising is considered crucial for many businesses’ digital marketing campaigns. However, when you can improve your search engine ranking through SEO for free, one might wonder whether investing in PPC advertising is worth it?

At Austin Marketing, we believe the benefits of PPC advertising cannot be underestimated.

We’ve stated a few reasons why you should invest in PPC, to help guide you on your PPC advertising journey… More info


Niche Lifts’ New Website

Austin Marketing is happy to announce that we have now launched a completely new website for one of our long-standing clients, Niche Lifts.

Niche Lifts is a specialist platform lift supplier, who’s built up a reputation for providing expert advice and supplying the best lift solutions for each environment. Niche Lifts was established back in 2003 in Kent, and now supplies and installs lifts all across the UK. More info