Websites are not a one-and-done project. Technology advances rapidly and website styles change over the years, which means that most companies will want to do a complete redesign every 2-3 years, and perhaps a light refresh every year. In addition to this, you’ll want to be adding new content to your website on a regular basis, probably in the form of blog posts.
If once every 2-3 years sounds too frequent, take a moment to think about old website trends. Do you remember hit counters? Clip art? Flash intros on a website home page? All of these were once very much in style, but you wouldn’t want them on a website in 2022.
How to know when it’s time for a new website
There are a number of technical issues that indicate it’s time for a website redesign. For example, if your website is slow or doesn’t render well on new devices (such as smartphones and tablets), you’ll want to consider redesigning your website. Similarly, if your site isn’t ranking on search engines, you may want to update your site to improve SEO.
If your bounce rate is high (people are arriving at your site and then quickly clicking away), you may be suffering from technical issues or your website content may be irrelevant. Sometimes, a new website is needed simply because your website has grown and your current site doesn’t reflect this. Or perhaps the style of your existing site is old and outdated.
Things to consider when redesigning a website
It’s important to consider the purpose of your website. For example, is it to attract clients, sell products and services online or to establish your organisation as an authority in your industry? You’ll also want to consider your audience (who do you want to attract with your website), your industry competitors and your goals for the site.
Austin Marketing can help you with your website redesign. We can either create a new site based on a WordPress template or we can design a completely bespoke site for your organisation. Our team can help with your market positioning and your company messaging. Also, we provide copywriting services and ongoing SEO support to ensure your site ranks high on Google and professional photography.