What makes the perfect photo? Photography is one of the most important parts of a website. For a business, the image style chosen for the website can either strengthen the brand image or give the completely wrong impression. As there’s a fine line between good images and great images, we’ve pulled together a few tips on the photography style that’ll leave a lasting impression on visitors.

  1. Focus – Stick to images with one or two focal points especially when choosing your hero image, as busier images may conflict with your text. This is usually the first image your audience will see, so it needs to be simple and straight to the point. Crowded photos will distract viewers from the main messages on your page, so easy-to-digest visuals are the way to go. Take a look at our quick comparison below.

  1. Style – It may be easy to pick an image because you like the look of it but more often than not, this is counterproductive for your business. When choosing the image style, it’s best to think about what images will speak to your audience and convey the brand messages you want to show. Take a look at our comparison below, showing how one business can change their messaging with photography.

  1. Size and Quality – When it comes down to the size and quality of your images, the bigger the better! A small-sized image may look fine on mobile, but it won’t look the same on desktop and definitely won’t keep your visitors engaged. Different web elements require different sized images, so you’ll need to consider the quality of images you plan on using.

An image is worth a thousand words, so it’s important to have a plan for gathering images. This could be professional photography or stock photography. If you’re unsure, the best thing to do is ask your designer. Your imagery sets the tone for your whole website, so your agency will be just as keen to find the best images for your brand.

At Austin Marketing, we are proud of our reputation for producing high-quality images in promotional, informative and instructive marketing and sales projects. From site and team photography to product photography, we aim to achieve the perfect visual representation of your business.

Along with our professional photography services, we undertake photographic manipulation in order to digitally enhance your photos and can provide stock photography in line with your budgetary requirements. Find out more about our photography services here.