Optimising or creating content for a website that Google likes is essential if you wish your site to be found easily, particularly if you are looking for a return on your investment.
Austin Marketing have a long-running relationship with renowned lift control panel and ancillary equipment manufacturer Lester Controls, providing ongoing marketing services and support. At the beginning of 2015, Lester Controls acquired Sarum Electronics, manufacturers of bespoke heating, ventilation and air conditioning (HVAC) systems. Not only has this strengthened Sarum Electronics as a business, but has also provided them with an array of opportunities to develop their market.
It’s a question we hear often – and no wonder – the phrase frequently occurs in SEO (search engine optimisation) chatter around the web, and unless you’re an search engine optimiser yourself, the jargon can be somewhat confusing.
So, cutting straight to the point – what are they and why are they important?
SERPs. Otherwise know as ‘Search Engine Result Pages‘ are the pages in Google which display results for your search queries online. On Google, these pages display a combination of paid adverts (often at the top and right hand side of the page with a yellow ‘ad’ or ‘sponsored’ button next to them) and organic (not paid) results.
SERP positions are, simply put, the positions a website holds in organic search, for example, if your website is optimised well, it will normally hold the number one position when searching for your company’s name. The number one spot starts and is counted from the top result under any paid adverts.
Hunter & Hyland are well-respected bespoke drapery hardware specialists who’ve been crafting bespoke curtain poles, finials, tracks and blinds since 1889. Based in Surrey, Hunter & Hyland utilise their experienced, traditional skills to create stunning, unique pieces.
Google Panda, the famous search engine update known for filtering out sites with low quality content and favouring sites that frequently update their website with relevant, engaging content has had a refresh this weekend (25th – 26th July 2015). More info
After recently merging with AIP (Agricultural and Industrial Parts), KMP now have another string to their bow; not only are they a globally renowned supplier of high quality, replacement heavy duty industrial machinery parts, but also agricultural machinery parts suitable for John Deere, Perkins & Massey Ferguson, Ford and Case IH as well!