After a rollercoaster of a year in 2020, companies are looking towards the creative industries to help uplift them in 2021. While last year’s design trends were driven by a new decade, following futuristic themes and new tech, the trends of 2021 are putting the focus back onto people. 

We were reminded of how important community is, whether that may be the creative community or our local communities, creating the opportunity for people-centred design to become a huge trend this year. We’re predicting more design that reflects a brighter future. Optimism, playfulness and vibrant colours will be making a big splash back into the design world.

Pentagram’s rebrand for Virgin Money, to make it more “customer-focused”