With the number of users constantly growing in the digital space, there’s no doubt that a marketing agency can have a significant impact on the growth of your business. As anyone with internet access can now create a website or social media accounts to offer services as a business, it’s all the more important that you choose the right agency to help you stand out.

What do I need to know when choosing my agency?:

Experience: Do your goals and desired outcomes align with the agency’s services?

The first step here would be to run through what you want to achieve with the agency, to determine what they are able to provide for your business. This way you’ll gain an understanding of what can be done in specific time frames, and how the agency will work with you.

Track record: How strong is their reputation?

Looking at reviews or testimonials from previous clients will show you how well the agency knows the industry and how easy they are to get along with. It will give you a deeper insight into what working with them will be like and a clearer understanding of their strong points and struggles.

Cultural fit: Does the agency have a similar culture and values to your business?

A marketing agency is essentially an extension of your own business, so they need to be able to show that they understand your business, specific goals and expectations. You may also need to consider the size of the agency you’re looking for, as you could find yourself at the bottom of the priority list with a bigger, top agency.


Every business, no matter the size, deserves a great marketing agency behind them. At Austin Marketing, no job, big or small, leaves the office before we are all sure we have delivered to a standard that we are all proud of. As a highly-experienced agency, proficient at working across many disciplines, we cherish the close relationships we have with our clients and maintain a work ethic of working as part of your business than as an outsourced agency. Take a look at what our clients say about us on our homepage.