Online analytics platforms, such as Google Analytics, have become even more essential to businesses, due to the pandemic creating a rapid switch to the online world. As a result, it is becoming increasingly critical to have a tool that can provide you with accurate insights about your website, app or both.

Google Analytics is the most used web analytics platform and has seen many development stages over the years, growing alongside our ever changing technology. Its newest development, Google Analytics 4 (GA4) seeks to unify web and app traffic, and provide a better insight into how customers interact with your business.

At surface level, Google Analytics allows you to monitor online traffic and understand actions taken on your website by users. However, there are many tools within analytics that can provide a greater understanding. You are able to see the journey that users take on your website, the order in which pages are interacted with, the pages of your website that bring in the most traffic, the amount of time users spend engaging with your website and much more.

Through integrating Google Analytics into your website or app, you can use its features for Search Engine Optimisation (SEO) purposes, allowing you to understand your audience, identify areas that may require improvement and ensure that your website is reached by the right people.

Google Analytics is a free platform but it can be difficult to know where to start, especially when it comes to SEO. Austin Marketing provide SEO services that are tailored to your business. We work on continually optimising your website to improve site performance, relevancy and quality.

Read more here about how we can help you with SEO.