What is SEO?
Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results. SEO services at Austin Marketing focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.
Why is organic traffic important?
It’s free – Unlike traffic from paid campaigns such as AdWords, organic visits are visits from users who are freely using search engines to find information. Therefore, visits of this type don’t cost anything.
Quality – Organic traffic, when driven through relevant phrases, is the traffic that is of the highest quality in terms of relevancy to what your business does and what users are actually looking for.
Long term – Achieving good ranking positions for relevant phrases is not an easy job. However, unlike paid traffic campaigns where the ads need to be reviewed on a daily basis and disappear once you’ve finished using them, achieving high organic ranking positions for relevant phrases has a greater lasting presence, hence a longer term benefit.
Potential to convert – It’s not only about the number of visits to your site. It’s mainly about the quality and potential of users to convert/generate leads. Visits from organic traffic usually has the lowest bounce rate (the number of users who leave your website straight after landing without interacting with any of the pages) and are often represented by higher user engagement levels – sales opportunities.
What can SEO do for my website?
SEO optimisation helps your website to show for relevant search terms in search engines, such as Google, Yahoo or Bing.
By appearing for relevant phrases, SEO can help your website to increase the number of leads/conversions you receive, as well as their quality.
By focusing on relevant phrases which are often being used by actual users, SEO optimisation predominantly helps to increase the number of organic visits – visits coming from organic search.
What can Austin Marketing do for my website?
At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Even though every site is unique from an SEO perspective, there are 4 phases which are an inseparable part of every SEO strategy.
An analysis of the current situation is necessary and comes as a first step in setting up any professionally generated SEO strategy. We predominantly focus on understanding your business, the market and the behaviour of your current visitors.
Keyword research is also a foundation in an SEO strategy. This research maps how the phrases contained in your website appear by comparison to the currently identified focused phrases based on organic search data and competition. Additionally, we focus on many other aspects such as relevancy and traffic potential.
Goals need to be clearly stated, ensuring that they are both relevant (what you want to achieve) and achievable (is the goal achievable with the current situation, or are changes to the site required in order to achieve the goal). There is little point in spending money if a site’s ranking is pushed down due to technical reasons.
An SEO strategy is the outcome of all of the above points and defines the general direction of how we would like the site to perform following on from any changes that may be needed in order to achieve your website objectives and goals.
Depending on exactly what you need your site to achieve, Austin Marketing will focus on all or some of following SEO requirements and aspects of your site’s performance.
SEO service packages and pricing
We define each SEO service package on an individual basis to ensure that we deliver everything your site needs to achieve your goals.
You will find that we don’t work in the same way as many SEO companies do. We believe that you simply cannot effectively apply the same approach to SEO work for different businesses/websites.
As a result, all of our SEO work is manually analysed and subsequently undertaken by our own Google certified employees.
Our individual approach to SEO services is planned to increase the visibility of your website within the organic results arena. Austin Marketing’s task is to successfully place your website above others using the same search phrases, leading to more visitors finding your website over your competitors.
Our Digital Marketing Assistants are each allocated specific companies and are overseen by our Head of SEO. The individual dedication of your Digital Marketing Assistant ensures ongoing consistency so that, with you, we can define exactly what is needed to establish and maintain the goals you need.
Knowledge is the key to SEO
We keep ourselves up-to-date with all known Google algorithm updates and with the SEO world in general to make sure that we are always on top and ahead of trends and technology so that we can provide proficient and expert advice at any time.
Our SEO service prices are based on the number of hours or days we allocate to your project, including manual analysing, technical improvements, reporting and management. We offer several fixed term agreements with monthly and three monthly payment options.
Bespoke website audits and analysis
Austin Marketing can undertake a range of bespoke, detailed ‘one-off’ site audits focusing on some or all aspects of website traffic such as SEO, usability or user engagement. We will be happy to uncover and explore who you are competing with online, how they perform and what can be done to improve your own website performance to strengthen your position.
MEET THE TEAM
Meet the team of determined professionals who stand behind what makes Austin Marketing a reliable, friendly, and driven agency. Each of us represents a unique strength and perspective, which helps us deliver truly unique and vibrant solutions across a range of various industries.