Year on year, and particularly in the post-COVID era, online communication continues to grow and dominate our lives. With the instantaneous element of being able to communicate via a Facebook post or a tweet, we have the capability to reach out to an audience wherever they may be, thanks to the flexibility of smartphones and tablets. Therefore, it's no surprise that more and more businesses are making Social Media a main part of their online marketing strategy.
Why is Social Media important?
Social media enables you to reach out to prospective and current clients, promoting your services by sharing articles/news/case studies/blog posts/testimonials and video, creating buzz by encouraging shares of your content online, and therefore, gaining traffic to your website as well as learning from and targeting customers. It's the only form of marketing that can target consumers at each and every stage of the consumer's decision journey.
An active social media presence online also makes your business appear more trustworthy, modern and personable, as well as beneficial to SEO, with Google recognising your business as active online and bumping you up in the search engines. Out of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches.
Unlike traditional media, often cost-prohibitive to many companies, a social media strategy does not require astronomical budgeting, so you could even complement your normal posting with active advertising.
Main Benefits of Social Media Advertising
Can be a more cost-effective alternative than Google Adwords
Huge audiences that use the media regularly
A staggering 45 million active users in 2020 in the UK – 66% of the population
You can create visually engaging ads
(and not just be listed against your competitors)
Very customisable audience targeting, particularly in Facebook
What can Austin Marketing do for my Social Media?
Social Media Strategy
At Austin Marketing, we treat Social Media seriously and with an individual approach to every client, by setting up a bespoke Social Media Strategy. We would breakdown this strategy into 4 phases:
An analysis of the current situation is necessary and comes as a first step in setting up any professionally generated Social Media strategy. We predominantly focus on understanding your business, your market, as well as your audience, its behaviour and preferences. If you are already a social media user, we'll do an audit based on your current efforts.
Goals need to be clearly stated, ensuring that they are both relevant (what you want to achieve) and achievable (is the goal achievable with the current situation?). Vanity metrics such as number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, we'll focus on things like engagement, click-through, and conversion rates.
We'll then work with you to setup a posting schedule and calendar for planned events and relevant dates for your company's sales activity, which will ensure your posts are spaced out appropriately and published at the optimal times.
On a regular basis, we will then look at performance metrics and adjust the strategy where needed, testing and adjusting again. Constant testing allows you to understand what works and what doesn’t, so your strategy can be refined in real time.
Social media moves fast, so your Social Media Strategy should be a flexible document that you review and adjust when needed. Refer to it as often as possible to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.
Social Media services - Packages and Pricing
We define each Social Media service package on an individual basis to ensure that we deliver everything you need to achieve your goals.
Our individual approach to Social Media services is planned to increase the visibility of your website within the organic results arena. Austin Marketing’s task is to successfully place your website above others using the same search phrases, leading to more visitors finding your website over your competitors.
Our Digital Marketing Assistants are each allocated specific companies and are overseen by our Directors. The individual dedication of your Digital Marketing Assistant ensures ongoing consistency so that, with you, we can define exactly what is needed to establish and maintain the goals you need.
Our Social Media service prices are based on the number of hours or days we allocate to your project, including manual analysing, technical improvements, reporting and management. We offer several fixed term agreements with monthly and quarterly payment options.
Bespoke website audits and analysis
Austin Marketing can undertake a range of bespoke, detailed ‘one-off’ Social Media audit, checking some of metrics such as user engagement rate and comparison with other brands in your market. We will be happy to uncover and explore who you are competing with online, how they perform and what can be done to improve your own social media performance and strengthen your position.
MEET THE TEAM
Meet the team of determined professionals who stand behind what makes Austin Marketing a reliable, friendly, and driven agency. Each of us represents a unique strength and perspective, which helps us deliver truly unique and vibrant solutions across a range of various industries.