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It’s all about content and getting your messaging right for your target audience. We have been doing just that for over 20 years and have been consistently focusing on ensuring our customers’ content and messaging satisfies the search engines and appeals to their customers. If you are creating your own content, are you researching what is relevant to your potential customers and what content and tone your competitors use? If not, you should be. It will help you create quality content that delivers well-described products and services, authority and trustworthiness.

2024 is likely to be a tough year so you need to concentrate on crafting well-written content and marketing messages that not only charm Google, but also build trust and attract new customers. Demonstrating your strengths of being relationship-focused in all your communication collateral, by ensuring that your content is both meaningful and relevant, will further solidify the element of trust.

So, your marketing messages need to capture the attention of your customers and resonate with their needs and desires. Powerful, relevant marketing content will attract potential customers to your brand, build trust and position you as an authority in your field.

Taglines can play an important role in focusing on a business’s ethos, one of Apple Inc.’s successful historic marketing taglines was the powerful "Think Different". This resonated with their target audience who were seeking innovation and uniqueness. This message has helped them stand out from their competitors and become one of the most successful brands globally. An example of a tagline Austin Marketing created for one of our service-based customers was ‘There when you expect, do what you require, exceed what you expect.’ The objective of this tagline was to make it clear that our customer stood above their competitors in a crowded market.

So, how do you get your messaging right?

Firstly, understand your audience inside out; their challenges, their demands, their values and their desires. Only then, can you create content that will capture their attention. Secondly, consistency is key when it comes to messaging. A disjointed narrative confuses customers. Consistent messaging and tone across all platforms solidifies your brand image, in the minds of your customers. However, crafting effective marketing messages isn't always easy, especially when you're close to your product or service. This is where a fresh perspective from a marketing agency can be invaluable.

A marketing agency can take an independent overview of your product, your brand values and your target audience. They can also create compelling marketing messages that appeal to your audience and encourage them to engage with you and then become a customer. An agency also brings in-depth knowledge of current market trends and customer behaviour patterns. Start creating tailored content that resonates with individual customers because in today's hyper-competitive market, relevance is king!

Understanding the relationship between your marketing messages and sales conversion rates can be the game-changer your business needs. By creating relevant content that builds trust and authority, you will not only boost sales conversions but also foster long-term customer loyalty.

Here at Austins, we are committed to collaborating with our clients to create content that their audience WANTS to read and Google likes. Why not contact us to discuss a marketing messaging strategy review, no obligation or costs on your part, you have nothing to lose.

If you would like to have a jargon-free conversation with a real person who understands your market, why not send Emma an email at

Attracting New Customers in 2024


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