Client: Broanmain Plastics
Sector: Precision Plastic Engineering
Service Provided: Website
Relationship: Full Service Agency
Broanmain is a technical trade moulder with 60 years of expertise, providing end-to-end support from tool design, tool manufacturing, printing, assembly, kitting, packing and distribution, as well as various and flexible supply chain solutions.
Following small commission to provide exhibition support, Broanmain partnered with Austin Marketing for help to develop a clear marketing strategy to support the business’s 5 year growth plan.
Where we began
The objective was to increase Broanmain’s profile and market presence, promote customer engagement, and increase the numbers of leads and subsequent sales. After research we recommended the adoption of a positioning strategy Broanmain Plastics to become trusted partner within their marketplace.
By increasing brand and service delivery awareness we will drive traffic to the website.
The business’ collateral was revisited to present the company as a trusted supplier and reflect the business’ strengths; resources and capabilities, providing validation of the knowledge and expertise Broanmain has to deliver a service/product in time and to budget to the highest standard.
What we did
Customer /market segmentation analysis
Researched and developed key marketing messages
Review and creation of new visual identity
Create collateral to reflect the company, its ethos, capabilities and USPs and methods for sharing information with customers – website, social media and newsletters
- Marketing strategy
- Customer surveys and market review
- Branding and Identity
- Website design and build
- Graphic design for brochures and newsletters
- Content origination