Client: Lester Controls
Relationship: Full Service Agency
Lester Controls is the largest independent lift and escalator control system manufacturer in the UK, providing lift controllers and ancillary equipment to all of the major lift companies. The company employs over 90 staff, has a turnover of £11.5m plus and operates from three UK locations. In 2014, Lester Controls acquired Sarum Electronics Ltd, a specialist building controls manufacturer.
“In all cases Austin Marketing contribute and advise on putting Lester Controls on the map and are very proactive in that area, which helps immensely. They have a very good understanding of our business and market.”
Stuart Davidson, Commercial Director
Austin Marketing has been working with Lester Controls since 2009 and has subsequently taken on the position of the company’s Marketing Agency. We often communicate directly with Lester Controls customers to discuss project success and quality delivery, with the objective of enhancing customer relationships.
In 2010, we produced all of the marketing collateral required for LIFTEX, a lift industry trade show that occurs every three years. This included the design and production of a 60 plus page product catalogue, along with a company brochure. The production of the brochure required over 200 products of ranging sizes to be photographed both at our studio and at Lester Controls premises in Croydon.
For the next show in 2013, we also provided all new marketing collateral, including a new catalogue, company video and all of the graphics for the bespoke exhibition stand. Our involvement increased in 2016, and we undertook the design, commissioned a stand builder and managed the set-up and breakdown of a bespoke self-build stand. We also produced a new video presentation that included bespoke animations and, again, a wide range of exhibition collateral, including a new catalogue.
We provide Lester Controls with a full website management service, which includes regular product and content updates. In 2014, we redesigned and populated the new Lester Controls website with all new content. In July of the same year, we took over the management and content generation for Lester Controls social media accounts.
In Support of a New Business
Following on from the acquisition of Sarum Electronics Ltd by Lester Controls, we undertook a detailed competitor and market survey to establish weaknesses and strengths in the sector. Following on from this, we then built a new website for Sarum Electronics Ltd (now trading as Sarum Controls). As part of the marketing strategy, we also produced a range of product brochures, instruction manuals and videos. We also produced a brand book for Sarum Controls to ensure that the Lester Controls brand, that we helped to develop, was applied consistently within this newly acquired business.
- Marketing Support & Consultancy
- Graphic Design
- Brochure & Catalogue Production
- Advertisement Design & Copy
- Editorial Copy
- Exhibition Graphics & Design
- Event Management
- Web Design
- Full Website Management
- Social Media
- Email Marketing
- Market Monitoring