Client: Lester Controls
Relationship: Full Service Agency
Lester Controls is the largest independent lift and escalator control system manufacturer in the UK, providing lift controllers and ancillary equipment to all of the major lift companies. The company employs over 90 staff, has a turnover of £11.5m plus and operates from three UK locations. In 2014, Lester Controls acquired Sarum Electronics Ltd, a specialist building controls manufacturer.
Austin Marketing has been working with Lester Controls since 2009 and has subsequently taken on the position of the company’s Marketing Agency. We often communicate directly with Lester Controls customers to discuss project success and quality delivery, with the objective of enhancing customer relationships.
In 2010, we produced all of the marketing collateral required for LIFTEX, a lift industry trade show that occurs every three years. This included the design and production of a 60 plus page product catalogue, along with a company brochure. The production of the brochure required over 200 products of ranging sizes to be photographed both at our studio and at Lester Controls premises in Croydon.
For the next show in 2013, we also provided all new marketing collateral, including a new catalogue, company video and all of the graphics for the bespoke exhibition stand. Our involvement increased in 2016, and we undertook the design, commissioned a stand builder and managed the set-up and breakdown of a bespoke self-build stand. We also produced a new video presentation that included bespoke animations and, again, a wide range of exhibition collateral, including a new catalogue.