Client: Queensbury Shelters
Relationship: Full Service Agency
- Branding and Identity
- Graphic Design
- Website Design
- Website Build
- Social Media
- Content Marketing
Founded over 45 years ago, Queensbury Shelters has become one of the United Kingdom’s leading manufacturers of bus passenger shelters. They design, manufacture and install bespoke canopies, walkways, cycle canopies, legible city wayfinding signage and associated street furniture.
Queensbury Signs and Engineering Limited has undergone a notable evolution, transitioning from its original 'triple Q' logo to a streamlined 'single Q' design, aligning with its focus on delivering high-quality passenger shelters. The company adapted to the changing technological landscape by revamping its website, creating a responsive platform with a collapsible menu for seamless navigation across devices. Collaborating with Austin Marketing, Queensbury also developed versatile marketing collateral and experienced significant improvements in website metrics, including a 175% increase in sessions, a 69% improvement in session duration, and a 20% drop in bounce rates, indicative of enhanced user engagement since the website's relaunch.
David Mundy, Sales Director
“Our rebrand has now been delivered and the success of our new website has seen an increase in traffic to the site of 25% per annum. Austin continue with our General Marketing requirements and SEO support and we look forward to working with them in the future.”