Client: Bandweaver
Sector: Manufacturing/Technology
Relationship: Full Service Agency
Services
- Content Generation
- Copywriting
- Graphic Design
- SEO & PPC Management
- Social Media
- Strategy
- Web Hosting
- Website Design and Development
Customer overview
Bandweaver is a global business, providing integrated fiber optic sensor monitoring for the protection and security of critical assets and personnel within pipeline & process, power, oil, gas & fire and security sectors.
Objectives
Since 2015, Austin Marketing has been pivotal in shaping Bandweaver's global marketing strategy, initiating with a comprehensive plan to expand the brand beyond Asia. Together, they developed a cohesive brand identity, messaging strategy, and visual guidelines. This collaboration extended to creating a Bandweaver brand manual, ensuring consistency in materials and communication channels to strengthen the brand.
Our work
Austin Marketing played a key role in crafting Bandweaver's marketing collateral, including a new international website and various materials to engage target customers effectively. The strategic incorporation of search engine marketing, with a focus on careful content structuring and monthly optimization, resulted in a substantial increase in website visits and global inquiries. Additionally, a well-executed PPC Google AdWords campaign bolstered Bandweaver's online performance, enabling them to compete favorably in a niche market against more established brands.
Richard Kluth, Managing Director
“The results have been fantastic. We have material that we are very proud of and which is consistent with a fast growing, high technology company like Bandweaver. We have gone from being a company which was little known outside of Asia to one of the leading names in the global marketplace. The enquires have grown more than 1000% over a 12 month period and we have a substantial pipeline of work which we can directly attribute to the work we have done together with Austin Marketing.”
