Blog

Welcome to our blog! Here, you can keep up to date with the latest news from Austin Marketing, including recent projects, goings on, tips and advice, as well as reporting on the latest news from the marketing world.
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Analytics buzz words explained – and why number of sessions isn’t always the most important

An important part of effective SEO is data analysis, knowing who, what, when and where people are visiting your site. Google Analytics is a widely recognised and utilised tool to be able to gain insight into the performance of your website and looks at metrics such as ‘sessions’, ‘bounce rate’, ‘session duration’ and ‘pages per session’ to organise data.

But what do all of these words mean? And are they all equally important? At Austin Marketing we pride ourselves on being transparent and ensuring that our customers understand the reports they receive from us and don’t just take our word for it.  We find that this approach helps us maintain trusted and effective relationships with our clients and allows us to build effective plans together to meet their business targets moving forward.

Sessions

This is simply the number of visits your website has received in a given amount of time. It can be easy to equate more sessions with more success but this isn’t always the case.

We focus on the quality of the traffic to your website rather than the sheer quantity. While more visitors to your site is a good thing, we need to make sure that as many of these visitors as possible are relevant and could be potential business for you.

Session Duration

This is the amount of time that a user on your website spends browsing before leaving. This can be a great indicator of user engagement and allows us to get an idea of which areas of the site are performing best and which ones could be improved.

Pages Per Session

Similarly, pages per session can be a good way to establish user engagement. This metric tells you on average how many pages on the website a user views before leaving. Again by looking at this figure we can gain a deeper insight into the behaviour of the website users.

Bounce Rate

Arguably the most important metric, the bounce rate is the percentage of users that leave the website immediately after arriving. High bounce rates can be indicative of spam activity, poor usability of the website, unengaging or irrelevant content etc.

It is this metric that is the biggest indicator of an improved website as it shows that the site is engaging, aesthetically pleasing and exactly what the visitor was looking for.

 

This is only a window into the plethora of information that Google Analytics can give us about your website. If you would like to know how your website is performing and how we can help improve it; why not get in touch with us for a free SEO report?

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What are keywords and why are they important? – SERPs explained!

In the world of SEO the term ‘keywords’ gets thrown around a lot. But what are they and why are they important to you and your business?

The best type of traffic to your website is organic traffic because it is free and therefore has the potential to provide you with a larger return on investment. In order to get organic traffic to your website you need to be found by potential customers and in order to be found, you need to rank.

What are SERPS?

Search Engine Ranking Pages (SERPs) refers to how high in the results pages your website ranks for any given search term/keyword. Of course, in order to receive qualified traffic to your website, you need to be ranking for keywords that are relevant to your business. So it’s important to find out where you’re ranking and what for.

Don’t worry, getting this information doesn’t mean trawling Google to find your website. There are a number of tools at our disposal that can draw your keywords and rankings out. At Austin Marketing we understand the importance of a website’s position in the SERPs and work continually for our clients to optimise keyword lists making them as relevant as possible. We then ensure that the technical data of a website, such as meta descriptions and alt text, match with the required keywords. This data is used by search engines to match those pages with the corresponding search terms. The higher your website ranks, the easier you will be to find and the more organic traffic you will get.

If you would like to know more or would like Austin Marketing to provide a free keyword analysis for your website, get in touch!

To see how SEO and SERPS can work together click here.

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What can social media do for your business?

For some people social media is a familiar environment full of friends, a place that feels like home. For many others it is so alien that it seems like a different language. We are here to translate for you and let you see how social media can help you and your business. First, some statistics.

Did you know?

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • Internet users have an average of 5.54 social media accounts
  • 38% of organisations plan to spend more than 20% of their total advertising budget on social media.

Every internet user is a potential client or customer so it is important that they see you.

 

Facebook now currently has 1.71 billion monthly active users. The over 50s are the fastest growing group of users on Facebook and therefore many businesses are now recognising that it is a good platform to use. 500 million people visit Twitter each month without logging in, just to view. LinkedIn has 450 million members and Google + has between 4-6 million users who actively engage, interact and post.

Social media is a good way to engage with customers old, new and potential. It provides a platform to address any problems and manage reputation. Similarly it is an effective and cost effective way to recruit talent to your business. By connecting with young people via social media you can create a relationship with young talent months before they even graduate. This is a technique used by a number of large companies to recruit the best that the current year’s graduates have to offer.

Social media can help with your SEO. Not only will it increase your online visibility but any links from your social media accounts back to your website are called ‘do follow’ links and are crawled by search engines therefore regularly updating and linking back to your website should move your website up the Search Engine Rankings.

While not every user who sees your company’s profile on social media will immediately become a customer, posting on social media regularly ensures that you are ‘top of mind’ for those users as and when they may require your service or product.

So while social media may not necessarily drive huge amounts of business to your company, it will drive traffic to your website and increase your brand awareness and presence. This is important for future clients or customers, if they know who you are and what you do they are likely to return and spend money with you.

If you’re interested in how Austin Marketing could raise your social media online profile get in touch!

 

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  • businessinsider.com

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Search Engine Optimisation – Real-Life Results

SEO should be an integral part of a company’s online marketing plan. According to the Search Engine Journal there are some mind blowing statistics which illustrate why it’s so important.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
  • 93% of internet usage starts with a search
  • Visitors from organic search form 70% of total traffic
  • The top listing in Google’s organic search receive a 3rd of traffic/clicks

At the end of each year we assess and analyse the performance of the websites we manage, producing comparative reports to provide our clients with ROI data from our SEO, PPC and Social Media management services. We thought we would share with you a snapshot taken from some of these reports.

 

“Of the total sessions in 2016, 74.9% were made up of traffic coming from organic search only. Organic search was a predominant source of traffic also performing the highest average session duration.”


“2016 was a great year for the website in terms of organic traffic, indicating that organic users searching for relevant terms are finding the website more easily.”


“At first glance it is clear that the 2016 statistics show an overall decrease in traffic when compared to 2015…however there is more qualified traffic finding its way to the site and it is this traffic that ultimately holds more value. This is indicative of positive Search Engine Ranking Positions – people being able to find you.”


“While the total number of paid traffic visits to the website has seen a decrease… it is clear to see that this is not necessarily a negative thing. … we can see that the overall cost of Adwords is less than last year but the number of conversions is much higher.”


“Throughout 2016 this website has seen an increase in all traffic, most notably so in organic traffic which is up by 59%. This is a representation of how well it is doing in the SERPs (Search Engine Ranking Positions), 65% of all tracked keywords currently rank the business on the first page of google meaning that the site is getting found as often as possible”

 

In our experience most companies know they should ‘do’ SEO – but many don’t understand it or do it. This is where we can come in – find how Austin Marketing could help your business, click to view more information on SEO, PPC and Social Media management services.

 

 

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We had a great time watching the Freewheelers perform Destiny Betrayed!

On Wednesday 9th November we made our way to the Leatherhead Theatre where the Freewheelers Theatre Company was preparing to perform the last show of their tour, Destiny Betrayed.

Inspired by true events the company imagined what could have led to a murder outside the Leatherhead Theatre. The result was a multi faceted story spanning time and locations to tell the gripping tale of love, war and destiny.

Following the impressive final performance the audience was invited up to the bar to celebrate closing night. Needless to say the bar was heaving with praise and congratulations for the talented  cast and crew. We even got to meet self proclaimed star of the show Zena who played Sarah in 2016 and did an awesome dance routine!

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Austin Marketing had a great time and is proud to support the Freewheelers. We can’t wait to see what they will do next.

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Broanmain Gets a New Look

Broanmain reveals a refreshed visual identity and a new look for the website as part of its 60th year celebrations.

In 1956 Broanmain was set up as a local compression mould shop in Dorking. Now, 60 years on, and in celebration of this anniversary and how far it has come as a company, Broanmain marks the occasion with a new look to reflect its contemporary values and the professional delivery its customers have come to know them for.

The rebranding reflects a period of growth and modernisation as a company following recent restructuring and the acquisition of a 150m2 extension to the premises. With increased emphasis on investment in people and their professional development, as well as in new technologies to improve quality and efficiency, the new brand reflects these changes.

Wilf Davis, managing director, said “We have worked really hard over recent years to develop Broanmain into a company which is better able to serve its customers, something that will remain our main focus moving forward. As it is also our 60th year in business it was important for us to present our business as it is today, while also referencing our past.”

The symbol is a connection between the letters b and p of Broanmain Plastics and preserves the historic value of the B stamp previously used. To provide continuity the colour blue was maintained and a new fresh colour was added to the palette to make it sing and stand out from the monochromatic competition. The logo uses a light and modern font to emphasize the open and friendly approach of Broanmain.broanmain_e-shot_template

Take a look at the new website to get to know the new look and for all-new information about Broanmain’s services.

About Broanmain:

Broanmain is a technical trade moulder with expertise in many different processes in the plastics industry including Thermoplastic Injection, Thermosetting Injection, Compression and Transfer moulding. Broanmain provide a complete suite of services including tool design, tool manufacturing, printing, assembly, kitting, packing and distribution, as well as various and flexible supply chain solutions.

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Austin Marketing Welcomes Three New Team Members!

The Austin Marketing team has grown. We are happy to have welcomed three talented new members to our hardworking team.

Izzy and Iveta have joined us as Marketing Assistants. Izzy has a background in journalism while Iveta has roots in marketing, making them the perfect pairing. Together, they possess a wide range of skills to deal with our clients marketing needs. They have joined our existing Marketing Assistant, Janet.

Peter has joined the team as a Web Developer and Designer. Peter’s design talents coupled with his web development skills makes him the perfect addition to our already brilliant team.

We are delighted to welcome Peter, Iveta and Izzy to Austin Marketing.