For some people, social media is a familiar environment full of friends, a place that feels like home. For many others, it is so alien that it seems like a different language. We are here to translate for you and let you see how social media can help you and your business. First, some statistics.
Did you know?
- The internet has 3.17 billion users
- There are 2.3 billion active social media users
- Internet users have an average of 5.54 social media accounts
- 38% of organisations plan to spend more than 20% of their total advertising budget on social media.
Every internet user is a potential client or customer so it is important that they see you.
Facebook now currently has 1.71 billion monthly active users. The over 50s are the fastest growing group of users on Facebook and therefore many businesses are now recognising that it is a good platform to use. 500 million people visit Twitter each month without logging in, just to view. LinkedIn has 450 million members and Google + has between 4-6 million users who actively engage, interact and post.
Social media is a good way to engage with customers old, new and potential. It provides a platform to address any problems and manage reputation. Similarly it is an effective and cost effective way to recruit talent to your business. By connecting with young people via social media you can create a relationship with young talent months before they even graduate. This is a technique used by a number of large companies to recruit the best that the current year’s graduates have to offer.
Social media can help with your SEO. Not only will it increase your online visibility but any links from your social media accounts back to your website are called ‘do follow’ links and are crawled by search engines therefore regularly updating and linking back to your website should move your website up the Search Engine Rankings.
While not every user who sees your company’s profile on social media will immediately become a customer, posting on social media regularly ensures that you are ‘top of mind’ for those users as and when they may require your service or product.
So while social media may not necessarily drive huge amounts of business to your company, it will drive traffic to your website and increase your brand awareness and presence. This is important for future clients or customers, if they know who you are and what you do they are likely to return and spend money with you.
If you’re interested in how Austin Marketing could raise your social media online profile get in touch!