Austin Marketing is proud to announce the launch of a shiny new website for one of our long-standing customers: Conference Craft. The events company provides a wide range of services from conference production to set design & build.

After COVID-19 brought face-to-face conferences to a standstill, an industry shift towards the use of live streaming technology was needed to sustain these essential events. Austin kept this firmly in mind with its latest update of Conference Craft’s website, providing a refresh of existing content with a renewed focus on ‘hybrid’ and fully live-streamed events, as well as a complete redesign to attract and retain visitors.

As part of the full marketing service agreements we have with some of our long-standing clients, Austin Marketing provides a regular website redesign. We do this in order to keep the graphics current and further improve usability, especially for mobile users.

Now on its third corporate website, this redesign aimed to update the site’s on-page copy, imagery and give it a fresh new layout and appearance. To achieve this, we brightened the colour palette of the website by including new, blue overlays and white backgrounds to replace the dark black and orange colour scheme of the previous website.