Are email campaigns really worth it?
With so many ways to communicate with customers through social media, advertising etc. email marketing may very well be at the bottom of your marketing priorities. However, statistics show that email campaigns are still here and have become an increasingly important part of a good strategy, with 78% of marketers seeing an increase in email engagement over the last 12 months.
Email marketing is a key ingredient in engaging with a business’s customer base, to build and sustain long-lasting relationships.
So how do we do it? – This is where an email marketing service can help.
As a marketing agency, we are used to working with various mailing platforms with different abilities, but one of the most common across the board is Mailchimp, a free email marketing tool with over 11 million active customers. Email marketing services provide a hassle-free way to stay in touch with customers. With easy-to-use interfaces, the mailing platforms allow their users to create and schedule emails, and keep track of the results.
There are dozens of email marketing services to choose from, meaning businesses need to pick the best one for their goals. Along with Mailchimp, other popular platforms include Constant Contact, which focuses mainly on small businesses and Drip, suited more to e-commerce businesses.
Not sure where to start?
Austin Marketing can provide your business with well-produced, GDPR compliant email campaigns that allow you to target both prospective and current customers. With designs tailored to your business strategy, we can inform people of any products and services you may offer in a fast, easy-to-measure and cost-effective manner.
Our email marketing services include but are not limited to: copywriting, photography, full management, and regular-basis reporting, integrated within your yearly plan of communications.
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