New Name, Same Satisfaction

For the last six years, Austin Marketing has been working with Dyer & Butler, one of our infrastructure service companies, during which time we’ve produced a multi-page newsletter, twice a year, called Construction Matters. This newsletter focuses on providing updates on the latest activity, across all the UK regions and the different areas of expertise: Aviation, Rail, Highway & Other Infrastructures.

Most recently, the Construction Matters newsletter has been renamed Transport News, to better represent the position in the market the company has in the infrastructure sector.

Naturally, with this renaming came a rejig of the cover, which we’ve incorporated along with the newsletter’s standard layout so that it kept the same feel and it didn’t feel like a major gearshift.

The Value of a Newsletter

Newsletters, whether they’re for internal or external consumption, are a great way of showcasing the work your company as been involved in, on a regular basis, as well as showing appreciation for an employees’ great performance, making them feel valued and enhancing the community spirit.

Depending on the size, displacement and reach of your company, you might even want to run a printed version of these newsletter, which can help support your Sales team pitches.

If newsletter production is something that you would like to consider for your company, but feel you just don’t have the time or resources to pull it off internally, we can help.

Austin Marketing has a wealth of experience in writing news articles for clients in a wide range of industries. Our copywriters liaise with you to gather subject matter and discuss content tone; our photographers can come to location and timely capture the right image to showcase your hard efforts on-site, and our design team will put your vision into a tangible effective visual.

After all is agreed, we can then liaise with printers, or deliver to you a fully interactive e-newsletter – or both – you decide. Why not give us a ring and present to us you challenge?