1. Privacy-first personalised marketing – Stringent consumer data privacy regulations (GDPR) have charged marketers to get creative with less third-party data. Contextual, geo-located and zero-party data (provided intentionally by the consumer) become more imperative.
In the past B2B and B2C marketing were considered as very separate entities. How the two different audiences were approached was very different. It was clear. B2C focused on enjoyable and relatable content and B2B emphasised the reasons to invest in the product. However, the gap between the two is reducing. The B2B audience is evolving and becoming more sophisticated. As a result, the need for a positive customer experience is rising in importance for all businesses. More info
We are a nation of tea drinkers and despite the rise in alternatives, most of us go to our favourite tea bag to make a lovely hot cup of tea. We know that making a delicious and rewarding drink needs an understanding of how to get the perfect result from infusing tea leaves. The majority of us are OK with a speedy tea bag brew, but can it ever be perfect? We think not and neither do tea aficionados. More info
Blogs should be an integral part of your marketing strategy, to keep you top of mind and show you as an authority in your field. When written alongside keyword analysis, blogs can also be used to support your SEO and improve your organic reach. Remember that search engines love expertise, authority and trust! More info
We all understand that having a website is a prerequisite for any business today. But, there is a big difference between just having a website and creating a website that works and provides a commercial return on investment (ROI). More info
These days, getting customers in an ever-changing market can be very challenging. Outward-bound sales can often be time-consuming, ineffective and potentially expensive. That’s why companies need to look at other ways to develop opportunities and increase their engagement with customers. More info