Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, on your website’s homepage, or on a prominent product page.
These types of videos have become extremely popular in the UK since around 2013, having started in the US some time before, and some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. But how can that be? More info
At Austin Marketing, we provide our clients with turnkey solutions for exhibition support, including stand design, management, build and logistics. More info
As most of our SEO clients will now know, Google has launched a new Core Update back in May 2020, which has influenced ratings and website performances across the spectrum. More info
Exciting news in the colour department this week, as PANTONE® has launched a Colour Match Card. More info
After what seems like forever in lockdown, we can start to see light at the end of the tunnel.
At Austin Marketing, we are starting the process of returning back to work from our office, here in Addlestone. Our work has always been undertaken from there and working remotely has not stopped us from providing our clients with high-quality work and support in these strange times. The team is now excited to return and we want to make sure we do so in a safe way, whilst keeping everyone’s health & safety a priority. More info
With the recent announcement from the Government, the construction industry has been encouraged to return to work, as long as they comply with the industry’s latest guidance relating to COVID-19.
To ensure the appropriate instructions and messaging is given to workers, our client, J Coffey Group has asked us to create a series of Operational Standards specific to the procedures and measures, to be applied during the COVID-19 outbreak. More info
New Name, Same Satisfaction
For the last six years, Austin Marketing has been working with Dyer & Butler, one of our infrastructure service companies, during which time we’ve produced a multi-page newsletter, twice a year, called Construction Matters. This newsletter focuses on providing updates on the latest activity, across all the UK regions and the different areas of expertise: Aviation, Rail, Highway & Other Infrastructures.
Most recently, the Construction Matters newsletter has been renamed Transport News, to better represent the position in the market the company has in the infrastructure sector.
Naturally, with this renaming came a rejig of the cover, which we’ve incorporated along with the newsletter’s standard layout so that it kept the same feel and it didn’t feel like a major gearshift. More info
Social Media (SM) is an established multi-platform way to connect brands and consumers, whether they’re old customers, new or potential.
You may be unsure of the value of social media for your company, and see it only as a source of frustration and an extra burden to produce fresh content continuously for these platforms. Concerns about putting pressure on an already stretched marketing team or the hard-cost of outsourcing SM strategy and implementation to an agency can make it difficult to justify internally why this investment should be made, and what the ROI will look like.
An SEO expert is someone trained to improve your visibility on search engines.
Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)
At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.
Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy: